Whats better for branding? A dot com with a dash or a .org?

I have two domains and i want to brand the shitttt out of this site, so not sure which one is better...


The 2 domains available:

keyword-keyword.com

or

keywordkeyword.org


Which one is better for the average user? A dash is somewhat annoying, but a .org is weird too since this is not a organization and I dont want people to think it is or get a weird vibe from that part...


what you guys think? i will be doing ppc campaigns with this as well so which one will have a higher ctr?

A .org domain gives the impression of a serious organization. So if you want to define your brand as something well organized it's a good solution. The dash is a turn off most of the time so if you want users to remember your brand name and type it directly into the address bar I would suggest to avoid it. On the other hand .com is a much more popular choice...

As for PPC don't worry about it. It won't affect your campaigns much.