What’s actually working on Instagram right now?

thejigsawfilms said:

What are you guys doing to get good reach on Instagram? Do Reels still work better than regular posts or did something else begin to show good results?

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i am getting better performance from short reels that looks natural for the feed and not too much editing. i’ve realised that saves or shares count more than views.

Honestly, Reels still seem to be the easiest way to get reach, but carousels are underrated for engagement. I’d just test both for a few weeks and see what actually works for your audience.

Reels still work best for reach in my experience. Carousels are great for getting saves and comments, but if you're trying to reach new people, Reels are still the move.
One thing that helped me was focusing on the first 2 seconds and replying to comments quickly after posting. That seemed to make more difference than posting at the "perfect" time.