I have a site for a local service (BayAreaPcRepair . coom) I ran a google adwords campaign on it in small bursts over the course of a few months. Out of 130 total clicks ($177) i received 12 conversions (9%). Note that this is for VERY targeted traffic (well targeted keywords and geo-targeted). This seems like rather good conversion rate to me, although I've had several people tell me that my site doesn't seem like it would convert very well. The traffic i was getting from adwords should be similar to the traffic I'm trying to rank for (locally), so i imagine the conversion rate should be roughly the same. Is this decent?