What would you rather have? Domain name or Domain Age

Let's say you had a keyword with a good deal of value - ie. over 50k exact searches/month, mid competition.

You have two options:

1. Buying a new domain that is the exact match (.com, .org, or .net) of the keyword you want to go after.

2. Buying a related domain that is not a match to the keyword. However, it is a couple years old, with some links. It is not currently within the top 50 results, however, it is indexed with some links.

What would you purchase? The new exact match domain name, or the aged website?

I would buy the new domain with the exact keyword. If the older one isn't in the top ten, then I think you can outrank it shortly.

exact match for sure, unless the old domain has a PR of 3 or more

depends on what the actual domain is.
if it's a phrase that can be worth a lot of money it'll make it easier to flip the site or just straight up sell it for what it's worth.

generally though it'd probably be more worthwhile to have the actual keyword for the domain because of it's eventual power in SEO dominance.

if the old domain contains the keywords in it, i might consider... age is becoming more important to google recently...

sakuragi1475 said:

if the old domain contains the keywords in it, i might consider... age is becoming more important to google recently...

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yeah, that was the point of this thread. I've heard and seen that age is becoming more important. Then again, domain name obviously still carries a lot of weight.

i ll looke for competition,,if the first 10 results are old domains then i ll buy older one ,,it will be difficult to rank with new domain ..what you can do is ,,buy exact match doamin n old domain both ,,build a site on it and use a 301 redirect from old domain..benefits of both.

sakuragi1475 said:

if the old domain contains the keywords in it, i might consider... age is becoming more important to google recently...

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I can't agree more with this. domain age is so easy to track and use, search engines (speculating here) have to considering it greatly. keyword domains pop on the radar often, but it seems they pop in, and out. like bounce rate is also checked on, who knows. The visibility google has now is unreal, they may as well only rank traffic on search results by traffic from only registered accounts. they have enough valid data they could use that alone and still be the most relevant search engine.....which lends my favor to domain age and excellent re-write url structures.

if you want to sell shoes, an old site chickensandwich.com/foot-wear/ladies/shoes typically will out perform footwearladiesshoes.com in my experience. bad example really, daily search volume is critical and that example is low. but you catch my drift?

The overhead of validating content of a new site is far higher then validating the content of an old site.

I would purchase both, assuming the new domain is only $10 and you can get a fair price on the old one as well.

Then do a 301 from the old to the new and you'll have a nice keyword rich domain with some quality links right off the bat.

If I had to choose just one option though, I would take the keyword rich domain. In the long term it will play out better.

I buy for some exact keyword. its like:

1. antimediaonline.com
2. article4content.net
3. doodlecreator.com
4. workersong.com
5. journalmatter.com
6. teensgoesfar.com <--- based on adult teen movie
7. business-makers.com

that's all the domains i'm selling right now.
is that all good exact keywords? what do u think?

i accept offer here btw, PM me if you need some of them to be yours

Unkn0wnPlayer said:

I would purchase both, assuming the new domain is only $10 and you can get a fair price on the old one as well.

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the domains I'm considering are over $one thousand. One of the undeveloped, exact match .org's is an exact match to a 3 word keyword that gets 800,000+ exact searches/month, which people are paying over $2.90/click for (according to adwords.google.com). I'm trying to determine it's worth. The top website in this looks unbeatable, as they have 60k links, and a lot of rep. However, there is another domain mid way down the first page that only has 250 links showing...they are an exact match domain with an s on the end...so I figure even if I could bring this to the middle of the first page...with that much traffic, it would bring in quite a bit.

I also have a 3 word, exact match .com which gets over 70k exact searches a month, which people are paying $4.50/click for according to adwords. This niche is a lot less competitive. The number one company has 2000 links, and there are a number of sites on the first page with less than a couple hundred links but they don't seem to have anything unbeatable.

I'm trying to determine the value of such domains if anyone has an opinion...