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What would you normally charge for..

Discussion in 'White Hat SEO' started by Anatomize, Jul 8, 2015.

  1. Anatomize

    Anatomize Registered Member

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    Full on-page optimization for 400+ pages? I have a prospect who has a ton of product pages (over 400) and wants on-page SEO for all including keyworded content + metas/H1 etc..

    My packages normally are based on links, I've never been asked to do a one-off estimate for just optimizing a site and then not doing off-page for it. Just wondering what is the going rate for that kind of labor?
     
  2. Aty

    Aty Jr. VIP Jr. VIP

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    How many pages can you optimize in one hour?

    How much would you charge for one hour of work?

    Do some math and you get an estimated price.
     
  3. mergimbega

    mergimbega BANNED BANNED

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    $50 to $100 will be enough
     
  4. asap1

    asap1 BANNED BANNED Jr. VIP

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    Shit, doing on page seo for 400 pages is tedious work.

    I wouldn't do it for anything below $x,xxx
     
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  5. soccerlover

    soccerlover Jr. VIP Jr. VIP

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    Implement some formula :D
    for eg : no of pages * 2(no of minutes)
    20 pages in an hour will result as :

    20 * 2(60) = $240 :)
     
  6. THUNDERELVI

    THUNDERELVI Elite Member

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    1 page per hour x 400 = 400 hours at least.
    400 × 30$/hour = $12k.

    If his pages are optimized like shit (which I assume they are), even 1 hour might not be enough. You will have to re-write the articles to adjust keyword densities, enter LSI keywords, make the sentences and words flow, put internal links where it is natural to do, optimize his theme to avoid keyword bleeding etc..

    This is IF you want to do HQ work and proper on-page for your client. If all you are going to do is put the keywords on title and H1 then it won't take you long.

    Actually now that I'm re-thinking of it, 400 pages is a HELL lot of work to do and I wouldn't charge less than 5 figures.
     
  7. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    A good couple of thousand, then outsource the work on Fiverr.
     
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  8. archon10

    archon10 BANNED BANNED

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    ^ lol

    It's not a bad idea. Charge your hourly rate to go through each page and identify the changes. Then outsource the changes to someone giving them your specific details. I do all of my work myself, but if you're a busy guy, that's a reasonable way to tackle it.
     
  9. GamingOn

    GamingOn Junior Member

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    All you have to do is figure out how many hours it will take and figure out what you want to make per hour and there you go you have your price.
     
  10. LoftPower

    LoftPower Elite Member

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    What do you think that it is worth? A wide variety of answers here. I would not sell yourself short but then again if the bid is too high, then some will not be able to afford it either.
     
  11. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I normally work with monthly retainers, but if I decided to go with charging a flat fee, I would charge between $5,000 and $16,000 based on the flat fees I've accepted in the past.


    • If the pages are poorly optimised, I would obviously charge more, although how much I charge depends on:
    • The client's budget
    • The competition level of the keywords I've found (or if they want me to optimize the pages using a list of keywords they've selected, I'll charge less)
    • If I've worked with the client in the past (I charge "legacy" clients a bit less)
    • How much work the client needs done
    • If I designed or developed the website
    • ... and more...
    Additionally, have the client take a questionnaire and ask them about their budget before giving them an estimate.
     
    Last edited: Jul 9, 2015
  12. Jack Torrance

    Jack Torrance Power Member

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    Optimizing 400 articles in a row sounds like a new kind of hell, an endurance challenge not many could complete. I'm not sure if I would even do that and I used to do frame by frame animation.
     
  13. lightningblitz

    lightningblitz Elite Member

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    You have some great answer. Even Micky may be right on the money in his own, trolling way.

    I have seen on - page sold here for about $20 a page. That is a guy, with a team, adding images, bolding KWs, adding H tags, meta desc, and maybe adding related posts. If you were to outsource the project, it would cost at least $8000 if his service is not more now. Plus, I have to imagine this would take the team FOREVER to do.

    A note not many people will think of is what KWs is your client trying to target. I hope I make sense here...

    Customer is local selling 'Cars'.

    Pages are about Trucks, Cars, Mini - Vans, ect.

    Does the customer expect you to do KW research for LSI's for Trucks, Cars, Mini - Vans, ect? As in, do they want you to find and add LSI which they can rank for and get traffic?

    This work load becomes a cluster f***, for the lack of better terms. That type of work is not only tedious, but very time consuming if it can even be done.

    Make sure your client knows what they want and the KWs they want you to optimize for. If they have no idea and expect you to turn content into a ranking page, you may be in for a lot more work than a simple 'optimization' job.

    If it is a blind, 'make it SEO friendly' job, I would not touch it unless I was being paid at least 5,000. This is assuming I need to make it work and do a LOT of KW research. Do not underestimate what a client may and will ask for. 400 page site sounds to me like it will not be as simple as adding "Red Tail Lite" to a product desc. I imagine they want more.
     
  14. Anatomize

    Anatomize Registered Member

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    Thanks guys, appreciate the indepth answers. I'll take everything you all said and come up with a proper plan to attack this. Cheers.