What would you look for in a Copywriting software?

Friend, it depends on your needs, but there are some key things you absolutely need, the first thing I'd look at is whether the training tool allows you to use your brand's voice and style, generic copy isn't the same as text that sounds like it was written by your team, the best options let you upload style guides and examples so the AI can learn your tone, without that, you end up with bland texts that you'll still have to completely rewrite.

It's also crucial that it has SEO optimization tools and response engine optimization tools like chatgpt, these days, it's not enough to just write beautifully, you have to think about how people will find you on google and in AI responses, tools like Frase or scalenut analyze the competition and suggest keywords to include, if the tool only writes but doesn't help you rank, you're only getting half the job done.

I would want a feature where the software can fully understand each user's writing style, voice, ideas, and goals, then automatically generate content that is relevant, unique, and personalized, making every piece both effective and truly reflective of the user's own way of thinking and expression.

I’d want something that adapts content based on real performance data. Like, it learns from what actually converts (emails, ads, pages) and then suggests or rewrites copy based on that, not just generic templates. Also, keeping a consistent brand voice across all outputs would be really useful. That would make it much more practical, not just another content generator.

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Johngok said:

Thank you guys for your feedback.

If most of the features requested here would be available, how much would you be down to pay per month?
(No lowballing, look at today's existing alternatives and make a price based on that.)

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I love how a majority of these answers are AI and so no one reads the comments following the thread