Easy now, he does make a valid point. Local SEO is different, and you do not use blackhat techniques to rank them because google updates can gut your rankings, and Google has a special "local" algorithm for small businesses to qualify for that allows local brick and mortar establishments to compete with national competition.
Limos are especially competitive, and compounding the problem is that the website needs to be very elegant and professional. You are targeting the higher economic spectrum, and you need far more than an online business card.
With the kind of budget you have, you can rank organiclly, and with the local algorithm. Yu need to start by getting as many high qulality citations as possible. Find someone who knws how to build citations the right way, and get as many as you can from quality local directories. With your budget, look carefully at a few of the paid directories, Yahoo may be a good choice for you to join, and there are probably some industry directories that you need to identify and sigh up for as well. Above all, make sure all your citations match exactly the Google + business page AND you choose the right category for your citations. Behind NAPW, the category is most important.
Get your website up to the grade of a photography gallery and pay someone to do the keyword research necessary to hone your onpage seo. Google must understand exactly what each page is about. Plan on continually adding quality pages.
Reviews are also very important and you need an active review funnel. For limo's, video reviews are pure gold. get the reviews scattered all over the place if possible.
Be extremely careful when link building. If you get an unnatural link penalty, it will be at least a 50 point drop in ranking for the affected keywords, and that effectively kills the business.
Instead, try to earn links. A limo service can do these things by offering the local homecoming game the use of their limos for the halftime show, or thru giveaways and contests, sponsoring local sorts teams, and other ways that show you are active in the community.
The links you get from local entities are extremely powerful. Your active link building should be slow and deliberate, focusing only on EARNING quality related links, no spam or spun anywhere because a customer may read it. You need an active backlink outreach effort.
Rely heavily on social media focusing on local groups and entities.Use press releases, or social media ride-alongs,anything that will bring in a video viewer.
Right now you need someone who understands local SEO to do it for you, or to teach you how to do it for yourself. If you carry on with plans to rank this site like a blackhat IM site, you will in time destroy it.
Linking blasts, blog networks, things like that are a kiss of death to a local business. Real local businesses do not act that way because they have a business to run, not an SEO agency.
