What would you do differently to optimise a Web3 platform/website?

If you have a Web3 platform or a website, how would you rank it on Google? Is there any specific factor that matters more for a Web3 site or any tactics that you know helps to optimise the site?

Drive more user engagement from Twitter campaigns
Crypto startups do this all the time

you can also driver traffic on reddit

I can suggest you, use web 3.0 blog links to a link-building strategy with a guest post, then you can get improvement and traffic for your web3.0

Nowdays, you can use Threads & linkedin to drive traffic also.

Web 3 sites generally derive their visitors as part of direct engagement with their target audience. While the SEO part in ranking a Web 3 property can seem quite sketchy you can rely on the power of evergreen content, HTML tags, Secure environment like HTTP, proper sitemaps, and robot.txt markings to ensure your website can get properly indexed on the Metaverse.

Highlight of such efforts must outline the use of long-tails, and authority link building as well as sound website optimization tactics.