I'm well aware that being in the first spot is not permanent as you need to continuously work to stay. I was in the #1 spot for 6 weeks then all of a sudden down to page 3. I've had situations where my competition "out works" me and I slowly drop from #1, to 2 then 3 then 4 etc. But to go right to page 3 seems odd. Things I've tried in the 3 weeks since it dropped to page 3: Added more content Got some in-content high pr backlinks did some social bookmarking alas it hasn't budged from it's new home at page 3. Was I penalized? Any Ideas?