What would be your process to get an originally first page article back on top?

SupremeBeing

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Hey guys!

I‘ve been pretty rusty with SEO in recent years.
We are a software company and more or less abandoned our blog, or at least good performing articles, for one specific software.

Consequences are that one article which ranked around the top 5 for years and brought in roughly 10k traffic, crashed down to 28th rank to date, losing 90% of the original traffic.

Back in the day the skyscraper technique did work, but I feel like everyone catched up with it. I don’t feel like boosting up the article with more text and content would help that much.

What would be your first steps to bring articles like this back on top?
The software website is pretty well cultivated. As far as I can tell, speed, mobile, etc. everything is optimized.

The articles on the blog have high quality, all of it has been written by professional writers over the years, SEO optimized.

The software however is in a multi-billion dollar niche, so you could guess the power of the competitors. I guess rank 1-5 is untouchable.

My goto tool to utilize is Ahrefs.

I‘d love to get some input and ideas to tingle my brain. Since SEO can be so fast-paced, I feel like I‘m not up-to-date right now.
If you remember an article about this topic, feel free to share aswell.

If anyone wants some more details (niche, software, keyword, article, ..) to help out, feel free to DM.

Thanks to everyone chiming in.
 
1.Update and improve the content: Don't dismiss the skyscraper technique just because it's popular. Instead, make sure your existing content is comprehensive, up-to-date, and valuable for users. Consider adding new sections, case studies, examples, or visual elements to make it more engaging.

2.Conduct keyword research: Use tools like Ahrefs to find relevant keywords and topics related to your software niche. Look for long-tail or less competitive keywords that you can incorporate into your content naturally to increase its relevance.

3.Focus on user intent: Optimize your content based on what users are searching for. Understand their problems or questions and provide practical solutions or answers. This will improve your chances of ranking higher and attracting targeted traffic.

5.Build high-quality backlinks: Reach out to relevant websites or bloggers in your industry and try to secure high-quality backlinks for your article. This will boost its authority and visibility. Also, consider internal linking from other high-performing articles on your blog to provide additional ranking signals.

6.Promote on social media and through email marketing: Share your updated article on social media platforms and consider running targeted email marketing campaigns to promote it. This will generate more traffic, engagement, and potentially attract backlinks from interested parties.

7.Monitor and adjust: Keep a close eye on your article's performance and rankings. Analyze the search analytics data in Google Search Console and track any improvements or setbacks. Adjust your strategy accordingly to optimize your content further.

Remember, SEO takes time and there are no guaranteed quick fixes. I hope this was helpful for you. Good luck with improving the rankings!

Appreciate it, but if I wanted a ChatGPT answer, I would've asked it myself. :)
 
Bring your software article back to life by giving it a fresh spin, talking about new stuff, and checking out what the competition might be missing. Use Ahrefs like a detective to find cool keywords. Keep it real and stay on your toes.
 
My process to get an originally first page article back on top would be to optimize the content for search engine visibility, including updating content, images, and keywords; use link-building strategies and social media promotion; and regularly monitor performance metrics to identify opportunities for improvement.
 
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