What Women want from IG Users

So I used HypeAuditor to find IG accounts that are of male users, with 80% US women audience, average+ AQS, and have 10k-20k followers. Turns out, most of these men don't have many posts, but most have TikToks.
I'm thinking that maybe at some time they've had an IG and maybe it got banned?
But forsure, the number of followers on TikTok are SIGNIFICANTLY higher, like 100k+.

It seems that becoming popular on TikTok, then bringing their audience over to IG is the strategy, and it brings over mostly women if done right.

I've lowered the % of US women, before it was like 80% and I've changed it to 30% and discovered 2,365 people. Before it was about 100 or so people. But even that scope, I removed the 20k limit, and there wasn't a much of a difference. I think 80% of US women is too specific.

With 2,365 male IG users with 70% female audience, and 30% of them in the US, and 80% of them 18+, with a AQS of 50 or higher (not bot accounts), and followers from 10k-20k, I've discovered what the top categories are.

So if you're targeting 18+ women from a male account, here are some good target categories.


I removed the male constraint, and now the results are 25k. I then re-added the sex of the influencer to female, and it's only 10k. So this means that 10k are women, 2k are men, and 13k are unspecified.

I wanted to see the top categories on Instagram. Here they are, and the number of men and women specified users.
**All accounts are not private and have over 1k followers

Very interesting stats !
And yes it's easier to get famous on Tiktok first and then instagram nowadays