If you want to properly spy on competitors beyond just copying page structure, tools like Ahrefs and Semrush are your best bet. They let you analyze backlink profiles, content performance, keyword gaps, and link gap opportunities - so you can see exactly what’s helping them outrank you.
Both platforms now include AI-driven insights that highlight growth trends, authority signals, and missed opportunities, which are becoming increasingly important in today’s search landscape. When you combine this data with strong content and intent matching, you can reverse-engineer what’s actually working instead of guessing.