Anything that 1) makes it easier for search engines to understand what your content is about, and 2) enhances the user experience will inevitably improve your On-Page score regardless of the tool you use.
There is plenty of literature out there that recommends pretty much the same when it comes to On-Page SEO.
Even on this forum, there are some great threads about it.
For example...
https://www.blackhatworld.com/seo/guide-full-example-of-how-to-do-on-page-seo.1251425/https://www.blackhatworld.com/seo/q...c-with-a-little-research-on-page-seo.1240147/
From outside the forum, these are some of the resources I´ve bookmarked that cover this topic...
https://ahrefs.com/blog/on-page-seo/https://backlinko.com/seo-checklisthttps://www.kalungi.com/blog/a-complete-guide-to-on-page-seo-2021-checklisthttps://www.matthewwoodward.co.uk/seo/on-page/checklist/
And my own personal favorites...
https://www.gotchseo.com/on-page-seo/https://seosly.com/on-page-seo-checklist/
If that´s under the "tl,dr" category, I am going to give you some stuff to focus on besides the basics like...
* include Your Keyword In Your URL
* Use Short URLs
* Front-Load Your Keyword In Your Title Tag
* Embed Title Tag Modifiers
* Use Your Keyword Once In The First 150 Words
* Use Your Keyword in H1, H2 or H3 Tags
Instead, I am going to tell you to heavily focus on these On-Page factors...
https://www.searchenginejournal.com/ranking-factors-sejebook-download/
That is one of the most comprehensive lists you´ll find on the internet about On-Page SEO and what is consider to be a ranking factor.
Personally, I will heavily recommend you to focus on elements like...
* Internal links
* Anchor text - Contextual are better
* Core Web Vitals / Page Speed
* Mobile-Friendliness
* Unique, high-quality, and engaging content
* HTTPS
* User-Generated Content
Hope this helps, cheers!