What to say in email?

Alright it took awhile but I'm finally ready to take action, after much deliberation, I decided to confront my potential clients via email only.
The reason is that I'm a very shy person, I have a habit of stumbling over my words because by the time I get a single word out, I'm already two sentences ahead in my head so I lose my place easily. My mind works too fast lol.

So how do I go about selling SEO in these emails? My thought was to put everything in the email; the FAQs, what I'm trying to do, why it's important, my pricing, and finally my information (phone number and email only).

But the more I thought about it, the more I realized that we live in an age where most people my age will see something long and go "too long; didn't read" or just ignore a wall of text even if it's done nicely (bullet points, highlights, etc). The last thing I want is for a client to open the email and go "haha no... I'm not reading an essay! Delete!".

So any pointers?

You stumble because you don't have what it takes naturally, like very few, and, like most, you have to practice, practice, practice.

That could also mean getting rejected, humiliated, maybe even mocked sometimes, but that's how you learn, it's the price to pay.

Leave out your most important targets and practice with "throw away" ones, until you're really ready.

If you still want to email, fine, but your chances are ridiculously low, emailing is too easy and therefore abused. Think about those that can't pitch in person for whatever reason, think how lucky you are since you can! Don't throw away that opportunity!

Good luck!

Try your best to teach your potential client(s) why SEO is good for them/their website. Don't sound like I-know-every-God-damn-thing guy.
Try to use premium (catchy) template and add some discount code(s) in your email.

One of my friend had a similar problem, well what he did was slowed down his speech in the beginning and slowly paced the conversation. You should try the same. Another thing is that you should practice in front of mirror (don't do it infront of people, or you will be considered a retard)..

While I wholeheartedly agree with the posts to get out there (I used to have the same issue) I don't think you should not act. With this in mind I would agree with brkseven. Practice on the throwaways (possibly even Craigslist leads) and you'll improve. Once you get to a place where you're comfortable it'll become second nature. Due to the abuse of emails you'd be better off with a twist. Try finding website owners and present them with a problem you have a solution for. If you can get them to open the email you'll see a high success rate.

I receive at least 3-4-5 emails everyday, unsolicited emails from SEO agencies, blablabla.. I delete every single one, I don't even read the first sentence. So honestly, I wouldn't recommend this method, you will get a very low return.

How about making a website offering your services, then driving traffic to that website? Then you just need to wait for inquiries to drop in, and already those are warm leads. If you are offering SEO services, then you should be able to rank your site and get the necessary traffic...



I would personally do that, then print some small business cards or flyers. Make a really nice site, and then go to meet local people, small businesses, local kids football teams, etc.. and offer your service, give your business card with your website URL, your email and telephone number. Being shy just comes from not having enough experience. Jump in the deep end straight away, and start thinking like an entrepreneur. First face to face meeting, you will probably fail in epic proportions.. but you will also make progress. After your 2nd or 3rd meeting, you should have mustered up the experience and confidence to deliver a real business offer to your clients or leads.. just remember, you have skills, and they need those skills, and are willing to pay for them. Grow a pair bro! good luck

Yes I agree, if you're offering SEO services perhaps make a beautiful professional website drive traffic for SEO-related keywords and get sales leads from there. Emailing conversion rate is very low, not really worth the time. Spend time working on SEO of your website would be better. All the best!