Alright it took awhile but I'm finally ready to take action, after much deliberation, I decided to confront my potential clients via email only. The reason is that I'm a very shy person, I have a habit of stumbling over my words because by the time I get a single word out, I'm already two sentences ahead in my head so I lose my place easily. My mind works too fast lol. So how do I go about selling SEO in these emails? My thought was to put everything in the email; the FAQs, what I'm trying to do, why it's important, my pricing, and finally my information (phone number and email only). But the more I thought about it, the more I realized that we live in an age where most people my age will see something long and go "too long; didn't read" or just ignore a wall of text even if it's done nicely (bullet points, highlights, etc). The last thing I want is for a client to open the email and go "haha no... I'm not reading an essay! Delete!". So any pointers?