You can direct them with anything you like. Either an online store, blog, or pretty much anything you like if you are planning to move forward with them. Also you can sell them away. If it got a number of engaging audience, try selling shoutouts.
Dropshipping, or other POD websites, create your cool designs and sell them. It's really hard to win with shoutous from pages with 10k. I have pages with 130k and I barely sell shoutouts.
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