What To Do With Cosmetic Surgery Leads

Hey guys, I need a little advice. I have recently put up some sites and I'm now getting about 20 leads per month (half calls/half form submits) on my sites for different cosmetic surgery procedures. I'm wondering what is the best way to go about selling these leads to local cosmetic surgeons.

I was thinking about just using call fire to redirect the calls to a surgeon's number with a whisper of "lead from blah blah" and then calling after a couple weeks to follow up. Still not sure how I would go about the form submits. The form is for people who are requesting a consultation with a plastic surgeon, so I think these are decent leads, not time-wasters.

Any thoughts?

You could call up cosmetic surgeons in the area, tell them what you do and offer them 5 free calls. After those free calls, if they liked the quality of the leads they’ll be interested in more.

As for the form submissions, you could also forward the emails automatically to your clients and charge the same way (ppl).

You might not be able to charge as much for the form submissions as you would for the calls (as these tend to not convert as well as calls do) but definitely doable.

Hey thanks for the reply. Do You have any tips on how to go about getting to the decision maker? I just need to get past the receptionist somehow. I'm definitely going to go the route of offering free leads for a couple weeks and then see if they want to work out a deal, I just don't know how to go about offering the deal to them or how to approach them.

I haven't done cold calling in like 8 years so I'm a little rusty.

CM27 said:

You could call up cosmetic surgeons in the area, tell them what you do and offer them 5 free calls. After those free calls, if they liked the quality of the leads they’ll be interested in more.

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Sounds like a solid idea to me.

Awesome, thanks a lot for the input guys. As far as cost, I was thinking of charging 20 per call and 10 per firm submission. You think that's fair or am I selling myself a little short since cosmetic procedures are so expensive?

Actually I guess i can just look on cosmetic surgery lead sites to get an idea of what they charge per lead. I can take a look at cost per click on Google as well.