To illustrate my question I will take an example: Lets say that my website domain is a generic domain with no keywords in it and one of my main website keywords is "red chicken". I went to catch a domain called "red-chicken" with my country extension. Ok great but I don't know really what to do with this domain... Here is what I though about : Create a simple page with content speaking about red chicken with links to my websites Create a more sophisticated website (blog) with some posts linking to my websites Create a 301 redirection Any ideas or advices ? Thank you !