I was wondering what you guys and girls out there do when looking for domains based on your keywords? I've found a really nice keyword that I want to use in a general domain that I already own for this particular niche but I am unsure if this is the right choice as the .org and .net extensions of the keyword are available. I'm worried that if I just use the keywords on the general domain, someone might come by with an exact keyword domain and rank higher than me. I could buy these but then again I don't want to be wasting money. Example: Let's say I'm in the football niche and I own FootballZone.com where I sell all sorts of products related to football. I then find an amazing keyword: "buy men football shirts online" which gets a huge amount of exact local searches. I check the domain availability and the .org and .net extensions are available but I would prefer to add a page to my main site FootballZone.com and rank this domain for the keyword. What's the better option?