What to do after the sale?!?

Hey guys,

Would anyone recommend after I have made a sale on my website, say maybe a week or two weeks later, to send the customer a follow up email?
Asking, how they found the product? if it solved their problem? Did they like using it etc etc...

wanna grab some of your thoughts and opinions, or if I should try something else!

thanks!

I do recommend you to do so.
send them a questionnaire, and offer something to trade (e.g. free backlinks, seo audit, etc.)

btw, is this something about service reselling?

Yes, send them an e-mail and continue that relationship they might need something else in the future.

At the very least you should setup a "newsletter" style mailing list, you can do this for free with services like Mailchimp - just make sure you only add customers to the mailing list to reduce the spam reports and you should be fine.

Arguably if you're going to the effort of creating a newsletter you want as many readers as possible, so how about offer the newsletter signup on the website anyway. Maybe someone isn't ready to buy yet but after joining your list you may convert them.

Hey guys,

cheers for the replies!

no im selling a few men's products...accessories etc..

The site has only be active for bout 3-4 weeks now (had about 5 orders placed) (and currently working on the rankings of the site)..so there is only bout 4-5 people on the mailing list.

Would it still be worth emailing them? Or should I wait to I have more?

I do have a subscribe link on the front page of my site, where they can sign up "for the latest news" and so far no one has touched on it yet. So I may have to change its position on the site and also change the "call-to-action" to get them to input their email address

Add some value on the backend by offering style tips etc. You can always link to valuable content found across the web. Doing this allows you to send them offers for new products as they come along without being positively alien to their inbox.

Press on!

Send an email and ask them to rate their shopping experience. Make it personal sounding rather than a survey since you have such a small sample. Don't let them know you are just starting out and make it sound like your customer service.

Also, would it be wise to write up fake product feedback on certain products? on my site. Just using random names and emails and posting a few short comments on some of my products. Or would this be considered a "no no""?

I will check out mailchimp, and start drafting up an email to send to customer who recently purchased from my site..


thanks so much guys!

bertbaby said:

Send an email and ask them to rate their shopping experience. Make it personal sounding rather than a survey since you have such a small sample. Don't let them know you are just starting out and make it sound like your customer service.

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Exactly this, your customers don't know that you've only had 5 orders. For all they know you could have 5,000 loyal customers like them. Put *alot* of effort into any email communication you send them, make sure you make a nice branded mail and use Mailchimp "merge tags" to insert their name at relevant points in the email. Make it look/feel personal. It may take you a little longer to setup first time, but this scales as big as your list grows.

An alternative strategy to get mailing-lists is "sign-up for a $5 discount", "free shipping on your first order when you sign-up" or something along those lines, just make sure you can afford the discount/offer with your margins.