I recently started optimizing my website in order to maintain/improve ranking but I'm not sure what to do about ads that are completely ruining performance score. Feel free to take a look at the attached screenshots. The difference is HUGE in performance when serving the website with ads compared to serving it without ads. If someone for example creates an identically website to mine, doesn't place any ads on his website, it will obvious outperform my website by miles and it would be logical for google to rank his website higher. What exactly can be done about this besides removing the ads but in that case there is no reason to even have the website? Has someone had any similar issues to this, how much do ads affect SERP?