What the hell they do with our leads? CPA
- Thread starter mangobajito
- Start date
Scripteen
Elite Member
- Sep 19, 2009
- 1,818
- 1,930
The purpose you outlined above is a good example for how it can be useful.
ronywilliam
Senior Member
- Jan 20, 2011
- 1,158
- 436
The thing is these guy sell the email ids/data filled on 2nd page and added to that ask the users to fill credit card info after the 2nd page where all the data is asked for.
In these pages they ask for users to signup for stuff like netflix etc which pays them.
So basically the people who make email submit offers
1) Sell data
2) Get leads on higher CPA offers which require Credit cards etc.
In the end they make a tidy profit. BTW you forgot these guys shave anywhere from 60-80% on average so that should explain how they make money
.... One out of 200 suckers filling the credit card offer wont be a big deal! Check adult sites if they can convert at 1:100-200 free signups why not a free iphone offer!
Hope that clears things up
In these pages they ask for users to signup for stuff like netflix etc which pays them.
So basically the people who make email submit offers
1) Sell data
2) Get leads on higher CPA offers which require Credit cards etc.
In the end they make a tidy profit. BTW you forgot these guys shave anywhere from 60-80% on average so that should explain how they make money
.... One out of 200 suckers filling the credit card offer wont be a big deal! Check adult sites if they can convert at 1:100-200 free signups why not a free iphone offer!Hope that clears things up
The networks can use the emails submitted to send them offers in hopes of even more money, they could also sell the information that they got to other companies to get money. This is why people get so much spam to, one company sells your information to many companies and they sometimes sell it and you get ads from tons of diffrent people that you have never even heard of.
zero-day
Regular Member
- Aug 25, 2011
- 349
- 354
We love them and rub them on ourselves while we google ourselves when we are alone. Lol.
But, no. Here's what companies do when they get email submit leads.
Lets say they are just any old guy wanting to build a list.
Guy goes out and makes a landing page or a few landing pages, along with a database to hold all of the information in.
He pays a CPA Company $3 per lead, CPA Company pays $1.75 per lead.
CPA company makes $1.25 per lead, but "Guy" is only counting 1 in every 4 leads, meaning the tracking pixel will fire 1 in every 4 successful submits, so in the end, he will pay $3,000 for 4,000 leads, instead of $3,000 for 1,000 leads
He then can target them down to as targetted as he wishes on the second page(before the pixel fires on the second page submit)
He can target it from the basic contact info, all the way down to what brand of toilet paper the person uses, and if they wear boxers or briefs(for guys) etc.
Then if he want's he now has a SUPER targeted list.
If he had a big budget and got a few hundred thousand leads he can then do this.
Let's say he has a list targeted towards the New York Yankees baseball team. He can then send everyone thats into baseball a baseball CPA offer or product, or an offer specific to the NYY baseball team. After that, he can make some OKAY money off of them, then once he's used them to his satisfaction. He will sell them.
Now, do some math.
Let's say "Guy" has a fairly big budget of $500,000
He does the 1 out of 4 fires for the tracking pixel, so he gets 4,000,000 leads for $500,000 if the price is $2.50 to the cpa company.
Now, those 4,000,000 leads
Let's say this
250,000 are Apple fans
250,000 are WoW fans
250,000 are Movie buffs
250,000 are PS3 Action game fans
250,000 are PS3 Racing game fans
250,000 are XBOX 360 Racing game fans
250,000 are XBOX 360 Action game fans
250,000 are XBOX HALO game fans
Now that, is 2,000,000 leads in total.
Now, let's say you go for the more general/gullable people, the WoW gamers. Now, you just spent a massive $500,000 on leads.
You have 250,000 leads for WoW.
Let's say you have a simple email submit(from another advertiser) for a WoW gift card for $3.00 per submit, you send it to them twice and you get a 10% conversion ratio(since their highly targeted) that's 25,000 people. Now, those 25,000 people and $3 per submit, that's $75,000. Now you may be thinking, you paid $3 per lead, how are you making any profit?
Well, no, you really paid $0.75 per lead since you only counted 1 in every 4 leads and you paid $3. and 4 x $0.75 = $3. So off of every one of those leads for the WoW email submit, you would be making a total of $2.25 profit.
That's a kind of easy breakdown of what goes on with email submit leads.
But, no. Here's what companies do when they get email submit leads.
Lets say they are just any old guy wanting to build a list.
Guy goes out and makes a landing page or a few landing pages, along with a database to hold all of the information in.
He pays a CPA Company $3 per lead, CPA Company pays $1.75 per lead.
CPA company makes $1.25 per lead, but "Guy" is only counting 1 in every 4 leads, meaning the tracking pixel will fire 1 in every 4 successful submits, so in the end, he will pay $3,000 for 4,000 leads, instead of $3,000 for 1,000 leads
He then can target them down to as targetted as he wishes on the second page(before the pixel fires on the second page submit)
He can target it from the basic contact info, all the way down to what brand of toilet paper the person uses, and if they wear boxers or briefs(for guys) etc.
Then if he want's he now has a SUPER targeted list.
If he had a big budget and got a few hundred thousand leads he can then do this.
Let's say he has a list targeted towards the New York Yankees baseball team. He can then send everyone thats into baseball a baseball CPA offer or product, or an offer specific to the NYY baseball team. After that, he can make some OKAY money off of them, then once he's used them to his satisfaction. He will sell them.
Now, do some math.
Let's say "Guy" has a fairly big budget of $500,000
He does the 1 out of 4 fires for the tracking pixel, so he gets 4,000,000 leads for $500,000 if the price is $2.50 to the cpa company.
Now, those 4,000,000 leads
Let's say this
250,000 are Apple fans
250,000 are WoW fans
250,000 are Movie buffs
250,000 are PS3 Action game fans
250,000 are PS3 Racing game fans
250,000 are XBOX 360 Racing game fans
250,000 are XBOX 360 Action game fans
250,000 are XBOX HALO game fans
Now that, is 2,000,000 leads in total.
Now, let's say you go for the more general/gullable people, the WoW gamers. Now, you just spent a massive $500,000 on leads.
You have 250,000 leads for WoW.
Let's say you have a simple email submit(from another advertiser) for a WoW gift card for $3.00 per submit, you send it to them twice and you get a 10% conversion ratio(since their highly targeted) that's 25,000 people. Now, those 25,000 people and $3 per submit, that's $75,000. Now you may be thinking, you paid $3 per lead, how are you making any profit?
Well, no, you really paid $0.75 per lead since you only counted 1 in every 4 leads and you paid $3. and 4 x $0.75 = $3. So off of every one of those leads for the WoW email submit, you would be making a total of $2.25 profit.
That's a kind of easy breakdown of what goes on with email submit leads.
mangobajito
Power Member
- Aug 21, 2010
- 527
- 266
You cleared all my doubts mate
Thanks a lot
zero-day
Regular Member
- Aug 25, 2011
- 349
- 354
highrider778
Regular Member
- Feb 16, 2009
- 433
- 155
if I was buying leads at a buck a pop...I would just spam the e-mail address with other cpa offers over and over agian, lol
rakoom2002
Supreme Member
- Jun 5, 2011
- 1,207
- 886
I THINK YOU'RE ALL WRONG!
Lol, just kidding. Anyways here's my theory.
In order to supposedly get the free ipod or whatever, the user has to sign up for like 3 offers. Which are usually free trial offers, and then they have to get like 4 other people to do the same. Most people NEVER finish all of the requirements to get their free item. With that being said, tons of companies will pay good money for people to sign up for free trial offers because most people don't cancel in the allotted time and thus the company can charge their credit cards for X amount of dollars which makes them a ton of money. Going back a couple points, if someone is signing up for free trials, not cancelling and the companies are able to charge their cards and NOT give them anything in return because they didn't complete the whole offer process then they just made a butt load of money without paying anything out. If people are not in the "know" and fill out there zip code for these cpa offers, which can be assumed if they are filling out a zip/email submit to begin with, they may be inclined to do what I just said and fill out a couple free trials offers.
So in summary. They pay you $1.00 for the zip they can sell this info I guess (as most people said ) but most importantly hypothetically the person will sign up for a couple offers and make the company say $50 before they go through the horrible hassle of cancelling these offers. Good ROI.
That is my theory.
P.S. I dont like proof reading my threads so I apologize if that doesnt make sense or there are grammar/spelling errors.
Lol, just kidding. Anyways here's my theory.
In order to supposedly get the free ipod or whatever, the user has to sign up for like 3 offers. Which are usually free trial offers, and then they have to get like 4 other people to do the same. Most people NEVER finish all of the requirements to get their free item. With that being said, tons of companies will pay good money for people to sign up for free trial offers because most people don't cancel in the allotted time and thus the company can charge their credit cards for X amount of dollars which makes them a ton of money. Going back a couple points, if someone is signing up for free trials, not cancelling and the companies are able to charge their cards and NOT give them anything in return because they didn't complete the whole offer process then they just made a butt load of money without paying anything out. If people are not in the "know" and fill out there zip code for these cpa offers, which can be assumed if they are filling out a zip/email submit to begin with, they may be inclined to do what I just said and fill out a couple free trials offers.
So in summary. They pay you $1.00 for the zip they can sell this info I guess (as most people said ) but most importantly hypothetically the person will sign up for a couple offers and make the company say $50 before they go through the horrible hassle of cancelling these offers. Good ROI.
That is my theory.
P.S. I dont like proof reading my threads so I apologize if that doesnt make sense or there are grammar/spelling errors.
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There are two types of email/zip submits offers:
1. You fill it out and it takes you to a co-reg path where the webmaster makes a decent $1 RPU (per USER, a person who enters the path - not to be confused with per action/lead)
In this case, the email / zip submit is used to pre-populate the offer and make the conversion process much easier. At the end of the path the user is taken to another offer which is totally unrelated to the one they filled out to get into the path. Webmaster is double dipping his traffic, first into his path, then into another offer.
2. You fill out the zip/email and it takes you to a long form with more detailed information. If you read the small print on the bottom it says you must fill out x bronze, x silver and x gold offers.. NOBODY can finish these offers. If you manage to complete all of the offers as a user, you've probably signed up for at least $200 worth of crap or more with rebills... The user is never sent a prize in most cases and if they did do all of the offers as described ... well they deserve something for sure lol.
In this case, the email and zip submit fields are completely useless and are a gateway "eye candy" for the next page - "Man all they want is my email?!, EASY!"
In #2 the webmaster has the option of collecting the info from the long form and selling it, but in most cases this is done automatically.
Now, if anyone can tell me what network / company all of the other small companies are using to build their own offers - I would greatly appreciate it. Notice most of the ipad/ iphone etc offers follow the same template, same form and same path with the exception of the domain names and the main image.
1. You fill it out and it takes you to a co-reg path where the webmaster makes a decent $1 RPU (per USER, a person who enters the path - not to be confused with per action/lead)
In this case, the email / zip submit is used to pre-populate the offer and make the conversion process much easier. At the end of the path the user is taken to another offer which is totally unrelated to the one they filled out to get into the path. Webmaster is double dipping his traffic, first into his path, then into another offer.
2. You fill out the zip/email and it takes you to a long form with more detailed information. If you read the small print on the bottom it says you must fill out x bronze, x silver and x gold offers.. NOBODY can finish these offers. If you manage to complete all of the offers as a user, you've probably signed up for at least $200 worth of crap or more with rebills... The user is never sent a prize in most cases and if they did do all of the offers as described ... well they deserve something for sure lol.
In this case, the email and zip submit fields are completely useless and are a gateway "eye candy" for the next page - "Man all they want is my email?!, EASY!"
In #2 the webmaster has the option of collecting the info from the long form and selling it, but in most cases this is done automatically.
Now, if anyone can tell me what network / company all of the other small companies are using to build their own offers - I would greatly appreciate it. Notice most of the ipad/ iphone etc offers follow the same template, same form and same path with the exception of the domain names and the main image.
ThePacketeer
Regular Member
- Sep 19, 2010
- 373
- 354
So you asume the other cpa offer counts every lead ? If they do the same 1 in 4 you only get 7k leads * $3 = $21k
$21k / 25k = 0,84, so profit is only 9 cents per lead
they make the money when the lead fills out longer form leads insurnace etc. Looks lke they expect to make about 50c profit..per lead you give them. When they don't...Adios. You need to be on the other side of the CPA NW to make the big money. Like everything else.