Copied content is a type of content that appears on more than one site. Also, it might be content stolen from other places (URLs). It is only giving a hard time to search engines to choose from all the duplicate content, and show the correct piece of information – which usually happens, and Google is showing the original content in SERPs. That because it can’t show duplicate content – it’s not relevant to the user.
Oh, the good old days of SEO when copied content wouldn’t damage your site so bad! Nowadays, using this technique will hamper your ranking in a blink of an eye. Besides that, you might put your site at high risk of getting penalized by Google Panda.
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Content automation means using tools or scripts to generate content automatically and publish it on your site without any effort from your side. The automated content is written with no intent for the user, and doesn’t have any format or style whatsoever, without pictures, HTML headings, paragraph spacing, alignment and so on.
Maybe you would think it’s a good idea in the short term because you’ll have a site with a lot of content in no time and effort, but you start to experience significant rank loss, keyword stuffing and worst of all risk of getting blacklisted from the search engine.
There are plenty of tools to do the dirty work for you. But you’d better think of what the consequences will be before you act.