So basically my competitor offers 2 services. They have 12k backlinks, low social media signals. They get all their links from irrelevant partner sites. Have a low domain diversity. They also have only 7 articles on their website. As I said they offer 2 services, and their anchor text is much more focused on just one of the services. The keyword is not mentioned in their anchor text at all. They have no .edu or .gov backlinks either. But they do have lots of backlinks which they've built over a long time. I plan to build diverse backlinks, and use social media signals and content. I am just wanting to know at what time rate I should do this, I don't want to get banned from google but I want it done quickly. I wouldn't like to wait for long to do this.