What should I look for when buying a backlink?

See to it that you purchase backlinks on a relevant and authoritative site that's more important!
 
The main thing is the relevance of links, aka the purchasing of high-quality backlinks that are very specific to your website. Relevance and consistency are what Google cares most about, it's the low quality, irrelevant and spammy links that they don't like. This is why buying links can still be effective.
 
Clients mostly looking for these metrics like niche sites, TF, DR, Traffic
 
  • High DA & TF & DR
  • Quality of the link
  • Content quality
  • Spam free or Low spam ( Below 33)
 
traffic is so important, a lot of these pbn links are trash due to this
 
Relevancy, DR/DA - And Traffic.
Bought Links do not help anymore like they used to... [ vice versa ]
 
This is how I’d go about it:
•The obvious ones are checking the DA, DR, and even the UR(URL authority) – Ahref can help here, I use UberSuggest myself.
•I use MOZ to confirm the spam score of the link.
•Then I use Alexa to check the traffic numbers.
•Then I use my eyes and brain to confirm the site is relevant to my niche!
 
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