What should I charge for endscreens?

Ptolemy's Son

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Yes, I'm a noob, and for that I apologise.

I humbly ask for your advice on a rather simple question. I have a Youtube clips channel with over 50k subscribers; my videos normally get over 300k views, although some have had over a million. Somebody is willing to pay me to advertise their videos through endscreens... but I'm relativley new to Youtube, and I have no idea what to charge them.

If you were in my shoes, what would you charge?

What would be a fair price?
 
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How did you come to that conclusion?
75$ / 300 = 0.25$ CPM

That means you will get paid 0.25$/1000 views by this advertiser guy. Imo, that is about correct as it's an ENDSCREEN. Check what your average 100% watchtime viewer is, it won't be that much so you'll get a lot lower CPM selling endscreen ads to this guy. That's even if he wants to pay 75$ per.
 
Hey, I would charge 20-30$. For more they dont buy most of the time.
 
If the viewers you have are engaging, then it's worth charging from $50 to even $90.
 
That means you will get paid 0.25$/1000 views by this advertiser guy. Imo, that is about correct as it's an ENDSCREEN. Check what your average 100% watchtime viewer is, it won't be that much so you'll get a lot lower CPM selling endscreen ads to this guy. That's even if he wants to pay 75$ per.

Normally, about 50-60% watch the videos until the end. Also, 300k is a conservative estimate, my last video already has over 500k and I only posted it on Monday.
 
Ive had a similar offer before. If you can, let him throw the offer first. I would charge roughly $100-$200 per. High ticket the offer and let him negotiate.
 
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