garrido
Supreme Member
- Nov 28, 2011
- 1,298
- 345
What do you think about this?:
- Social favor and response of your website. The amount of times your website is shared, repeatedly visited, and talked about online?the newest Penguin is smarter than ever at discovering this and ranking you based on these factors. What?s big in social? You?d better get on Google +, if you weren?t before. Pinterest gets crawled, so if you pin, be sure to optimize your descriptions. Tweets use ?hashtags? like SEO keywords, so don?t forget those.
- Niche authorities. Websites that have authority in their niche by real users will really gain traction and favor with the new search engine update.
- Content must be natural to rank. If you write a press release, it isn?t going to get any Google love if it?s not newsworthy. Write real news, not just something to get in syndicated and backlinked. If you blog, write for your readers. The same goes for web content, articles, and really anything you write for the web.
- Keywords should be used in variations. Use your primary keyword the most, but don?t overuse it. Variations include derivatives and synonyms. For example: your primary keyword is ?sleeping bag:? and a derivative could be ?British sleeping bag,? while synonymous keywords include ?slumber bag.? Penguin 2.0 is designed to avoid ranking keyword stuffing altogether. Only use your keywords appropriately and within a context. For example: ?Chiropractic care NC will help you find better care? is stuffed. But if you break up this keyword (which is obviously Chiropractic care NC) to ?In North Carolina, finding chiropractic care that will serve you in the best manner possible? is a much better fit. And Google will pick up that keyword phrase even better, since you used it naturally.
Code:
http://smallbusiness.yahoo.com/advisor/google-penguin-2-0-mean-website-content-135502640.html
