So I found out that before 2014 Facebook allowed scraping user ids of group members or people who interacted with competitor's page, etc, and building custom audience from these ids. I assume ROI should have been ridiculous. Anyone care to share any interesting success stories?
What ROI had you achieved when Facebook allowed scraping & uploading user ids to custom audience?
- Thread starter seoguy0
- Start date
Normdogg
Registered Member
- Jan 25, 2011
- 71
- 16
Even for things like T-Shits scrapping groups was insane money... I remember I use to go to like a "fishing group" then extract all the users. I would then remove everyone except woman, and market a shirt that said "I'm a Woman Who loves Fishing" ... the other thing was I'd take MULTIPLE huge "Fishing Groups" cross reference users who belong to them all and do similar. Dialing in your advertising.
I used this method to bring in over 250k in a single year.
Selling Shirts to
Specialty car groups, Mustang / Corvette / M3
Dog lovers, by breed.
Sports teams
I was also selling "survival gear" essentially using the same method. I still extract group e-mails, but response is probably 2% of what targeted ads were doing.
I used this method to bring in over 250k in a single year.
Selling Shirts to
Specialty car groups, Mustang / Corvette / M3
Dog lovers, by breed.
Sports teams
I was also selling "survival gear" essentially using the same method. I still extract group e-mails, but response is probably 2% of what targeted ads were doing.