What process do you use to create VIDEO SCRIPTS?

Do you reverse engineer your competition or do you use "best practices"?

I'm using this process:
Reverse engineer competitor videos to create ATTENTION GRABBING TITLES and opening line

This is the initial HOOK for the viewer

Follow up with AT MOST 3 questions that FRAME the video - ie., set up promises

Questions are attention grabbing/shocking... almost click baity (lol)

HOOK - shocking or 'turn what you THINK YOU KNOW upside down" type statement

Follow up with info that DELIVERS on the promise behind the hook

Set up a CONFLICT or set up another promise

NEXT HOOK

etc etc

CALL TO ACTION AT THE END

What process do you use and how does it work out in terms of VIEWER RETENTION and ENGAGEMENT?

Study successful vids (high views for recently released vids in your niche)

Study their title (this is a promise to the viewer re the type of content to expect)

Study their outline

being honest I asked gpt and basically follow the same proces since then, but something I do is that I try to sumarize everything and use examples when I want to explain an idea and that should not take more than 1:30 minute and seconds, anything besides content should not have much time on the video and if I want to explain something else goes 3 minutes after the first comment I made so video is not saturated with I believe or might be or is posible so can be only facts and research.