What powerful methods get high conversion rates using email?

Hello,
I have a large list of business owners - from computer shops to underwear stores that I want to contact using email. End goal is to convert them into clients that will buy web development services from my company.

So...
Email List - CHECK!
Writing Skills - CHECK!

What kind of idea you think I shall throw at them to get some bites?

First comes getting them to open the email. And I've got a piece of advice for that.

Getting your email opened requires you to personalize the email. Not just including the name in the subject line.

Let's say you're emailing Hero Honda owner. Their motto is/was "Dhak Dhak Go"

So the subject line should be something like this: Hey Larry, Want To Surprise Your Dhak Dhak Go Business?

Use a term that they use only in their company and your email would stand out.

Everybody is going to write: Hey Larry, Want To Surprise The Business Growth of Hero Honda?

Using their business terms increases open-rates.

I hope that helps a bit.

Tailor each email specifically to the person you're targeting. Email is quite hard to attract attention, it's quite reverse from normal advertising copy.

People are used to seeing "CLICK HERE for our Web Dev Services #1 In the WORLD" in their emails and subconsciously ignore it.
Word it like a message to the shop owner, like a formal email directed to them personally. I.e
"hey businessowner, (starting with lowercase is going to get them to read it) I checked out yourbusinessname and noticed you guys need a website. [plug sales pitch]

DtX said:

Email List - CHECK!
Writing Skills - CHECK!

Click to expand...

A good email delivery server. Without getting in the inbox you never gonna have a high conversion.

How did you get those emails? Scraped? Bought? Or you have opt-ins? Because if one of the first two you'll probably having a hard time using mailchimp et cetera.

Other question: What do you see as a high conversion rate? Because I did cold emailing for years and the best conversion rates were between the 15-20%. Mostly lower than those numbers (5-10%). If you shoot a high amount it gives you still dozens (or hundreds) of sales tho.

You want to look at the subject line first and optimize that as it is the first thing someone looks at before they actually open the email. It needs to be enticing and appeal to self-interest. From there in the body of your email make sure the language is personal, as if you and the people you are trying to reach are having a conversation face to face. Then at the end you can split test different calls to action to people are directed to the next steps.