What Performs Best on Facebook [Latest Private Research]

1. On Facebook, videos and photos rule.
2. Video must be of 1 to 2 minutes. People hate long videos
3. 71% people watch videos that make them laugh
4. To see a good story (59%)
5. To feel inspired (51%)

Primary Goals for Marketers on Facebook:

a) Increase Brand Awareness
b) Increase Community
c) Sales/Lead Generations
d) Traffic

Best way to get likes to do cross promotion.
For example, if a page has 100,000 likes, you can give them money to promote your page, their audience will like your page.

My Tips for You:

1. People use social media to connect with their friends and family. Your posts must be great that can compete with their beloved posts. Use it for brand awareness.

2. Know the importance of brand awareness. It is a killer thing if you know how powerful it can be. Coca-Cola spends 4000 million dollars on brand awareness every year.

3. Use Buffer or Social Sprout to automate your social media profile on Facebook, Insta, Twitter, LinkedIn, and Google Plus for the whole month. I know it needs hard work!

You are right, but hard to create

If they wouldn't limit the reach so much and overcharge for their ads I would actually use their platform like back in the good days.

444444 said:

If they wouldn't limit the reach so much and overcharge for their ads I would actually use their platform like back in the good days.

Click to expand...

Exactly, even I think it's a bit expensive and tough to understand their algorithms. And sometimes you don't get enough conversions as well.