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what needs a good writer briefing?

Discussion in 'Copywriting & Sales Persuasion' started by Kaufland1, Aug 5, 2017.

  1. Kaufland1

    Kaufland1 Newbie

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    Hy Guys, I struggle a bit with my writer briefing.

    My last order was a 3k buying guide article and I don't think that I had given my writer good instructions or maybe I had to do it better.

    now my question, what kind of information does a good briefing need.

    what has a good writer briefing also to contain in view of main keyword and other keywords he has to put in?
     
  2. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    Include a sample link

    Break down the structure you want

    Specify the tone

    Clearly describe the sub-topics the writer MUST discuss
     
  3. MisterF

    MisterF Jr. VIP Jr. VIP

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    Also mention the target audience, an English written article reads differently to a British reader, than to an American, to an Australian etc, through both spelling and phrases.