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What makes a high quality CPA lead?

Discussion in 'CPA' started by msyaz, Dec 14, 2011.

  1. msyaz

    msyaz Registered Member

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    I heard that reputable CPA companies will only accept people who can give high quality leads so whats the definition of a high quality lead to CPA companies?
     
  2. marusia

    marusia Senior Member

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    One that converts for the advertiser.
     
  3. sirgold

    sirgold Supreme Member

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    I wouldn't use lead as a singular noun unless you refer to traditional aff marketing where a good lead is a lead that necessarily turns into a paying customer.

    Generally speaking, since CPA is a statistical, not strictly arithmetical business model where there's no 1:1 ratio, I'd love to say that good leadS are those that convert for the advertiser OVER a pre-determined percentage that the advertiser had in mind.

    Actually anything converting around or over that specific percentage will qualify your traffic as quality and your prospects as quality leads or in other words everybody will be happy: the publisher (you), the middleman (cpa company) and the money guy (advertiser).
     
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  4. GimmeMoney

    GimmeMoney Regular Member

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    A lead that makes the advertiser more money than he spends to get it.
     
  5. axus_auto

    axus_auto Power Member

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    Targeted.
     
  6. Jane91

    Jane91 BANNED BANNED

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    Western Country Traffic
     
  7. Pitch3lack

    Pitch3lack Newbie

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    The major concern for the CPA company is that the lead will convert and net them money from the advertiser. In order to ensure the lead will convert, you have to make sure that the people who opt-in for the offers are interested in purchasing whatever the offer is for...which means targetted e-mails/opt-in offers on your main page will probably have the best conversion rates.
     
  8. zero-day

    zero-day Regular Member

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    A high quality lead.

    A high quality lead for something that's a bit harder to get.
    Let's say a debt relief offer.
    What happens when the person fills out the offer?

    The users information is usually automatically sent out to a broker of debt collection companies. That broker may be paid $3-10+ per lead depending on how much in debt the person(s) are. He will be paid from various debit collection companies, and that broker may have 2, 5, 10, or even 20+ companies.

    The more the person is in debt the more the advertiser will make.

    So let's say there is 10 leads that the leads are $2,000-$5,000 in debt, that's quite a bit to the "everyday person" and those who are in debt are egar to get out of debt. So that 10 leads would be good quality leads, but now on the other hand, if those same 10 leads where $20,000-$50,000 in debt, they would be a "high-class lead" depending on the specifications of the offer/advertiser and the advertisers debt collection broker(s) because they would make the advertiser more money depending on the TOS they have with the debt collection companies.

    Hopefully that cleared everything up a little more for you. If you have any other questions, feel free to ask me.
     
  9. legitnick42

    legitnick42 Registered Member

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    A real lead and not some BS lead that got paid to fill out,
     
  10. Stupid Smurf

    Stupid Smurf Regular Member

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    Not always even targeted leads.

    A CPA I joined, I was getting emails from people looking for jobs, I told them I knew of a website they could find jobs at, explained it in detail (truthfully), and gave them a link. The people who clicked, converted at about %45.

    I don't think you can get any more high quality than that.

    Only after 5 days, did the Company pull my links, because they couldn't monetize my traffic. At least that is what they claimed. Seemed a bit quick and I wasn't sending high traffic.

    Soo.. even if you send high quality leads, if the company sucks at making sales, they might just blame you instead.