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What makes a good authority site?

Discussion in 'White Hat SEO' started by xinoanet, Jan 9, 2012.

  1. xinoanet

    xinoanet Regular Member

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    I am starting to build an authority site in the health care niche, but I have never done this before and have a few questions. Right now I am concentrating on white hat methods, targeting similar niche sites for backlinks. All my articles only target a few keywords, and are very broad on the health care niche. Is this the right thing to do? I only have experience in making MNS.

    My main concern is the outbound links. I read somewhere that it is important to provide outbound links to similar niches as well to be considered an authority site? If this is true, what sites should I target? Should I target sites that are higher than me in the SERPS for the keywords I am trying to target (usually these are most relevant)? What anchor text should I give the links on my articles?

    Any help would be appreciated!
     
  2. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    An authority site should have alot of pages with quality content. It should also have diversitified backlinks as well and alot of them. Alot of the backlinks should be high quality as well. As in high pr blog posts. Any links from high PR domains will help.
     
  3. xinoanet

    xinoanet Regular Member

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    Thanks. So far all my articles are high quality, written my health care professionals or health care students. What about the outbound links from my site?
     
  4. Spawn

    Spawn Jr. VIP Jr. VIP

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    good content and backlinks, its not rocket science.
     
  5. Nookie Monster

    Nookie Monster Senior Member

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    Your outbound links should be to high authority sites as well. Think wikipedia, or well established health sites. Google your niche and look to the top of the serps for sites to link to. Make sure you quote something from those sites as well.

    Say you have an article about why Asians have small penises. Well abchealth.com has an in depth study on that subject. You would want to do a SHORT article about this and list them as a source.
     
  6. RBseatown

    RBseatown Junior Member

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    The content first and foremost. Good content on a site makes the whole process easier from start to finish. I would also say that a good solid baseline of high quality backlinks is a good place to start.
     
  7. Techxan

    Techxan Elite Member

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    My advice:

    Don't build the site all at once, drip feed out your content. If you are using Wordpress get you a theme that doesn't look like a blog. (I have a subscription at templatesold, find one there you like and I will get it for you.). Personally, I believe an authority site is better when built as an HTML site, with a word press blog attached (And SEO with HTML is much easier). Your choice.

    Put up about ten content pages at first, as well as a privacy policy, about us, contact us, and a sitemap.

    You should often link from your pages to other authority sites, because if you are a player in your field, and a breakthru comes along, you would naturally link to the information from your site. You would be remiss not to bring at least some developments in your niche to your reader's attention. It would be a glaring mistake for an "authority" site not to link to its contemporaries.

    The object is to be seen as an authority, so you cannot black hat this. Make sure that every page and post has a clear benefit for your visitor. Most certainly explore which keywords to optimize for, run ads, tweak and test, but write content for the benefit of your audience.

    Don't use popovers, unders, or locks. No doorway pages, no automatically playing sound, nothing that might drive a visitor away upon arrival.

    In the health care niche, content is sometimes simple to get. After you have about 20 pages and your site looks good, Start contacting local health care professionals (don't forget government agencies who dispense health information. This is a terrific source of content that they want the public to have). Contact their gatekeeper and tell them you would like to feature the DR, or publish an article from the DR on your site, along with a couple of pics. In most cases, the gatekeeper will pass you right along to the doc, because no savvy businessman will pass up free positive PR. Rinse and repeat. Reporters do this all the time.

    (If you are smart, before you go, check out his web presence, get a JV partner who does SEO work, and while talking to the doc casually mention that you couldn't find him on Facebook/he didn't have a website/you noticed a bad review for him online, and you have a friend who can help him with that. Another revenue stream!)

    Now go get links, slow, diverse and quality. Find the quality directories in your niche and manually submit your site. Find a local college and find the medical group and let students know that they can publish to your site, if they create a link from their .EDU blog. The link juice from those sites is phenomenal.

    Don't be tempted to do back hat methods, don't use spun content, don't use scrapebox (in the usual way people do), don't buy links and above all, stay away from fiverr link gigs.

    Use social media, use an op-tin and an auto-responder, use a visitors survey, use your imagination.

    Go nuts with your internal linking. If you divide the site into sections, like weight loss and cardio, as much as possible have all the pages in each category link to each other and all of them link category page. Pages within one category should not link to any pages out of their category (unless quoting content). Link all pages to the home page with the exact same anchor text. Ditto for privacy, sitemap, about and contact us, but put them in the footer

    The first link on each page has the most power and link juice, so the first link in every single page on your site should be to the homepage with the exact same anchor text site wide, and don't use "home" either, use your main keyword.

    Put links to other sites from your pages when it makes sense for the content on the page to have them, and it benefits your readers.

    Make the header graphic a link to your home page too, use the keyword for the filename, and alt desc.

    When link building, don't forget diversity. Get links from forum, directories, related sites, your suppliers, be all over the place.

    When links come into a web site naturally the anchor text is really varied. Many links will be by domain name, or the words "click here", or some variation of your keywords. When you build links keep this in mind, and build some links with these more natural phrases. If your are targeting Seattle optometrist, build liks for eye doctor, my eye doc, or whatever. When you are blog commenting, use a good mixture of synonyms for your main keywords along with your real keywords.

    After each new page is indexed, publish every post as an article to the quality article dirctories and make sure the name of the author is the same as you are using in the "rel=" tag. Google will see that you are syndicating your own content, no penalties will be forthcoming. If you spin your articles, make damn sure that everyone published makes perfect sense. Fix all spun articles by hand before they go out. You cannot afford to have a bunch of poorly done stuff out there if you care about credibility.

    Do all the proper on page SEO, and make sure to use the "rel=" tag for each piece of content published online.

    When you get a Doctor, or nutritionist,or dietician, send out a press release about their upcoming article. To Wit: "Local Doctor to be featured on healthcare website"...or so.

    Think, quality AND quantity, a new page every 3 or 4 days until you hit 50, then 1 every two weeks as you go to you next authority suite. At around 50, you can really start to let it go on auto pilot, except for traffic generation.

    Avoid flash and javascript based sites.

    Pay extra close attention to your traffic patterns, time on site, and bounce rate. strive constantly to improve these. ( Hint: a really interesting 1 minute video above the fold will do wonders for your bounce rate.)

    Remember that this is your site, but you are building it for your visitors. The more the site reflects what you want it to reflect the less money you will make. The more it gives your readers what they want, the more money you will make.

    In other words, feed your ego, or your pocketbook.



    When you get that done, let me know and I will see if I can help you out a little.


    (Damn, 1000 words, should have made this a WSO!)
     
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    Last edited: Jan 9, 2012
  8. Virus1

    Virus1 Supreme Member

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    I am building an authority site too.

    There is a lot more planning than good content and backlinks.
    People that tell you that are generalizing.

    I am building my authority site within the following guidelines.

    1) Strong focus on the intrinsic value of the site. The site must be valuable by meeting a need. Do not make an authority site on rats, if no one gives a rats azz about it. (No pun intended)

    2) Monetizing must be secondary. If you let monetizing be a primary concern, then your site will come out spammy. Your greed will overcome the objective.

    3) Pay someone to write you a Publication Quality article, one good enough to be published on a national US magazine. Do not use the $5 an article crap. Do not fool yourself into thinking you can write one either. Those articles will cost you around $100 at the cheapest. But that one article will convince visitors that your site is valuable. Have articles longer than 300 words. Have information that people want. Display it the way people want it.
    Work on the article's format--- It needs to be appealing. Work on the content--Content must be interesting, intriguing and fresh. Work on having images. Work on having video. Make sure everything clicks.

    4) Think about the visitor. Make the site so great that the visitor wants to tell his friends about it. He would be motivated to post a facebook update.

    5) No Ads, no affiliate links, no popups etc. Just a great site.

    6) Have several women critique it. Women are very perceptive. If women like it, then the whole world will like it. I women do not like it, then get rid of it.

    7) Do not auto anything.

    8) Go easy on the SEO.

    9) Search for similar articles as to what you have. Read them all. Then improve your article by incorporating what you read. Yes, it is a lot of work but, that is what an authority site is all about.


    10) Convince google that you do not care about ranking, that you only care about your visitors--- and google will bow to you. Imagine that a human reviewer was to assess your site, what would they say? "This site is an affiliate cluster fuk" or would they say "This site is awesome, let me bookmark it".


    Authority sites are a lot of work, but I believe the work pays off.
     
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  9. Fathom

    Fathom Power Member

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    This is very well said, it's nice to see that some members on here actually know what they are talking about.
     
  10. xinoanet

    xinoanet Regular Member

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    Thank you so much for explaining everything in detail. I have never used the "rel=" tag before, but I will look more into this. I am adding a new article every 3-4 days like you suggested. Right now I am just using the smartblog theme by theme-junky (not sure if you have seen this or not). My main domain (and keyword) doesn't have very many exact searches, but I thought this site isn't meant to make money, but to provide valuable content to the readers.

    Right now my site has the 1 page that has the "main" keyword (similar to my domain) and that is on the main page. Other articles are divided into different categories like you suggested as well.

    Is it better to have the 1 article on the "home" page? Or how should I set it up?
     
    Last edited: Jan 10, 2012
  11. Fathom

    Fathom Power Member

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    As you have asked in the white hat section of this website I am going to make it clear that google does not want you to build links to you site.

    You should simply build great content.
    Forget onpage and offpage optimisation. Forget pressrelease unless you are creating news worthy content.

    If I could add anything to this it would be to make sure your content blows your competition out of the water and make sure what you are producing is not hard work for you reader, keep things interesting with pictures, infographics, and video.
     
  12. Techxan

    Techxan Elite Member

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    I would have a static home page that sets the tone and main navigation out into the caregories. But you might want to ignore me, I might not know what I am talking about.
     
  13. Techxan

    Techxan Elite Member

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    With the utmost respect sir, the idea that a serious business would not market and promote itself is absurd. That is the very purpose of the "rel=" tag.
     
  14. xinoanet

    xinoanet Regular Member

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    It is good to know that I am on the right track. I have only been adding articles, and have not monetized it yet. I am finding it really hard to start off because no one is aware of my site. Even if it has great content, it needs a little push to get people reading on my site, and spreading it.

    Again, if I should not be building links, how do I start spreading my site to readers?

    I think I will keep my static page, but elaborate more on the navigation and how the site works on the "about" page.
     
  15. legendking

    legendking Regular Member

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    Truly, i'll say that this thread is really motiviting and for newbies like me, i've read a lot about this, but the post here counter my ideas.
     
  16. Fathom

    Fathom Power Member

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    It is against googles terms to build external links at an attempt to manipulate the search results. Would I do it? Yes, but the op has posted in the whitehat section.

    Here is an idea, if the content is truley great the market that content to potential bloggers in you niche, create contests to get people discussing your content. When you create great content on a consistent basis your audience will grow naturally.

    I personally am a seomoz fan and check the site for new posts every day, they produce great content and I am a returning visitor. I am always referencing seomoz because they are a great resource, so they gain links from me naturally and have me as a returning visitor.
     
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  17. Techxan

    Techxan Elite Member

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    I see the disconnect, I completely agree with this statement, but building links to manipulate the search results is far different than building backlinks to market your site and syndicate your content.
     
  18. debbifletcher

    debbifletcher Newbie

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    Regular update your site content and make it more informative for reader. Try to get back links from most popular site to get more and more reader on your site page. All these help to become your site as authority site.
     
  19. thedon23

    thedon23 Elite Member

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    The key is to really have content that readers would want to read. For my micro niche sites, I make specific pages targeting keywords, and I make sure I have a specific keyword density.

    But for my authority site, not at all. I drop in my main keyword a few times where natural, and use a whole bunch of other related keywords. I'm not saying your specific pages can't be optimized SEO-wise, but the focus should be more on pleasing your readers, than pleasing the search engines. So far, I'm really liking the idea of authority sites, and the one I currently have is turning out well. You only need one or two authority style sites to make a good income.
     
  20. abuhanifa

    abuhanifa Senior Member

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    need some help . kindly check your PM.