I am starting to build an authority site in the health care niche, but I have never done this before and have a few questions. Right now I am concentrating on white hat methods, targeting similar niche sites for backlinks. All my articles only target a few keywords, and are very broad on the health care niche. Is this the right thing to do? I only have experience in making MNS. My main concern is the outbound links. I read somewhere that it is important to provide outbound links to similar niches as well to be considered an authority site? If this is true, what sites should I target? Should I target sites that are higher than me in the SERPS for the keywords I am trying to target (usually these are most relevant)? What anchor text should I give the links on my articles? Any help would be appreciated!