What % leads don't need a new website?

drew2

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I just pulled 100 leads. For every 100 leads you pull, what percent have a website that's fine, doesn't need changes, enough reviews, high 4 stars?
 
How are you approaching the leads?

If you're going with a copy-pasted mass contact, contact them all.

If you're putting in the legwork for a personalized pitch, contact everyone that has a visible issue. If you pulled the leads properly, that should still be nearly everyone.

The "perfect website" doesn't exist yet, and I expect the vast majority of your leads will be using the same set of generic templates. You just need to identify the specific issue you're offering to fix and translate that into metrics your leads actually care about, instead of just assuming a fully new website is the right fit for everyone.
 
How are you approaching the leads?

If you're going with a copy-pasted mass contact, contact them all.

If you're putting in the legwork for a personalized pitch, contact everyone that has a visible issue. If you pulled the leads properly, that should still be nearly everyone.

The "perfect website" doesn't exist yet, and I expect the vast majority of your leads will be using the same set of generic templates. You just need to identify the specific issue you're offering to fix and translate that into metrics your leads actually care about, instead of just assuming a fully new website is the right fit for everyone.
I'm thinking about cold calling them. I see visible issues on about 30% of them. I'm hoping they don't just repeat what I say the problem is to their current/last known web dev guy. There tends to be only 1-3 problems per site that has a problem.
 
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