What keywords do you target when making Tier 2 links? (for Tier 1)

coolI

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When making links for Tier 1, is it necessary to target keywords? Should i just target loosely on the subject of the Tier 1 site? How about Tier 3, are those just random links? Or does consistent keyword targeting equal higher quality?
 
Same subject is fine. Over targeting is dangerous, but not targeting close at all is also bad.
 
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