I am going to focus on my offline business. I am tired of all of the online crap, so to speak. So, I am adopting a hybrid approach - apply online tactics to offline marketing.
To me - the sweet spot is getting recurring checks from business owners and helping them improve their businesses. These guys are willing to pay boatloads of cash to help them market their businesses either online (Google Places for example) or market their businesses better offline.
With this said - I will be on the lookout for any products / tactics / angles that help me make more cash targeting offline businesses.
I have been in the online game since 2000 and I really believe the biggest opportunity we have for the next 10+ years is helping our offline brothers and sisters make more cash and we can make bank in the process.