What is your facebook routine to attract a massive customer base?

I can't, for the life of me, figure out how people IM with facebook.

I'm now almost on every other social network except facebook, its policies are so strict it bans me like crazy.

I normally get a daily routine when I'm really targeting a network and I'd love to hear what you guys do to grow an audience for your company.

If I want to attract a massive audience, then I usually promote ever-green niches such as health and MMO.

There's tons of threads that can help you with out when it comes to maintaining your FB account.

Promote as in spend money?

well yeah, that time when you would get stuff almost for free is gone, but then i dont remember when it was ever completely free....you need to spend money to make money....duuuhhh