What is wrong with my link?

Okay I was having users click on a link that directed them to my content locked website where they input info on a form, they could not get to the form without getting passed the content locking. But the odd thing is that I had 35 entries on the form but only 4 conversions on the content locker. How does that happen? I just want to know what is wrong.

I see 2 basic reasons for this :
- Adblock that sometimes block lockers
- No offers available in the country of your visitors.

You could check your logs. The answers provided by tavaX are viable. What about reloads? Perhaps one or more people reloaded the final landing page. You could be being shaved, but more likely you may have misinterpreted some data. Someone may have flooded the form after it opened by inputting data numerous times for whatever reasons I suppose as well. I'm strongly leaning towards reloads in some form or another. Who knows why someone would do that, but your IP logs will likely reveal it. Put a tracking pixel on the final page, and it will tell you pretty much whatever you want it to.

That conversion ratio is optimal.

Don't even worry about a problem with that traffic, just keep sending more.