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What is this "Crash and burn site" technique?

Discussion in 'Black Hat SEO' started by Ampix0, Oct 23, 2013.

  1. Ampix0

    Ampix0 Power Member

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    Plain and simple. Never heard of it before, curious what it is. Thanks!
     
  2. srinu0812

    srinu0812 Supreme Member

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    Another name for churn and burn, may be?
     
  3. satyr85

    satyr85 Power Member

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    Churn and burn - rank site using spammy backlinks as fast as possible, after website drops in rankings buy new domain and repeat
     
  4. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    It is where you churn your site and then Matt burns your site.
     
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  5. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    crash and burn....
     
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  6. ExpressFans

    ExpressFans Jr. VIP Jr. VIP

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    It simply means that you work on a website HARD, trying to make as much as you can from it.
    After google penalizes it, you don't waste your time trying to get it back up and running. You just let it burn.

    Then you start on a new domain & repeat.
     
  7. steelballs

    steelballs BANNED BANNED

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    Some info worth reading OP...

    seobook.com/learn-seo/on-page-seo.php
     
  8. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    No problem in asking but I am surprised that a Member from Jan 2012 has never heard of it.

    This is a simple explanation:http://www.seogemini.com/blog/churn-and-burn-baby…/

    What is it?
    You buy a domain, spam it with link spam , get high rankings and either sell it to make money as is traditional or you milk the high rankings until the site gets a penalty, after which you sell the domain and start again. - See more at: http://www.seogemini.com/blog/churn-and-burn-baby…/#sthash.LYsbyxfN.dpuf


    Also worth a read: http://seotoptricks.com/seo-methodchurn-burn/

    Currently we live in a tumultuous times when it comes to the world of search engine optimization. With Google throwing updates at us all the time and internet marketers crying SEO is dead, the future of SEO seems to have a lot of uncertainty. What works today may not work tomorrow, and what was considered "white hat" may not be so in the near future (tiered link building anyone?). Since SERPs seem anything but stable these days, many have turned to "churn and burn" sites to hedge their bets when it comes to SEO profits. By churn and burn I mean "disposable sites" ie websites that we try to rank very quickly to earn as much short-term profit as possible before an algorithm update smacks our site down. Currently this practice is very profitable, so if you haven't already added this income stream to your earnings I highly suggest you read on my friends!
    Why It Makes Sense
    So the theory behind "churn and burn" sites comes from the apparent uncertainty that currently pervades the SEO world. If you haven't noticed already, Matt Cutts and his Google cronies have not figured out a way to fully eliminate "webspam". Furthermore to be honest, they probably never will. The world wide web is so huge and complex that there is no way in my opinion they will be able to get it 100% correct. With each apparent "update" (penguin, panda, etc) it becomes more and more apparent that they will never figure it out, and with each update thousands of innocent "white hat" sites go down with the spammy ones as collateral damage. So that being said, if there is a possibility that building a 100% "white hat" site can get dinged by a future algorithm update, why are you trying to build sites for the long haul? Thus many these days follow the "rank and bank" mantra of building sites using black/gray hat methods to earn short term profits.
    Content To Churn And Burn
    With regards to content there is a lot of leeway in this area. Remember even though these domains are very likely going to be thrown away, the content of these sites are reusable. So in the event your site gets slapped by some algorithm update, all you need to do is upload the content to a new domain to lather, rinse, and repeat.
    For me personally I have "churn and burn" sites of varying sizes. The largest is probably about 200 pages with the smallest one only 4 pages. The varying size is due to the fact that I have kept all the content from previous sites that were destroyed when Google first introduced Penguin 1.0. If you use WordPress for your affiliate sites, when your churn and burn site inevitably tanks, it's only a matter of importing that content onto a fresh domain to start the whole process over again.
    Always remember that unique content is best, and the more you have the better. That being said I do utilize a lot of PLR content as well as "filler" for the inner pages on many of my sites. For example I have many sites where the homepage is a unique "squeeze page" and then the other pages are PLR content or articles I have grabbed off Ezine that have my affiliate links in them. Remember we aren't ranking the inner pages so they don't necessarily have to be original, and they kind of act as a "backup net" in case the visitor wants to poke around the site for more information.
    Link Building For Churn and Burn
    So for these churn and burn sites we are going to take a very aggressive link strategy. Remember the life expectancy of these generally only range in the 1-3 month time frame, so we want to "rank and bank" as quickly as possible. For me I generally use a combination of SEO software and high pr links from a network.
    SEO Software Recommendations:
    Senuke XCR (web 2.0s, social bookmarks, article directory links, forum profiles)
    Magic Submitter (web 2.0s, social bookmarks, article directory links)
    Ultimate Demon (web 2.0s, social bookmarks, article directory links)
    GSA Search Engine Ranker (web 2.0s, social bookmarks, article directory links, blog comments, forum profiles)
    Article Marketing Robot (article directories)
    As far as the high PR links, currently right now the most popular for these types of sites are SAPE links. If you are not familiar with them, basically it is a Russian network of high PR sites where you can buy a ton of links (generally footer type links) for under $1 a piece. I would recommend actually joining the SAPE network if you can, as generally if you outsource it to a provider it will cost you double the money as typically re-sellers will charge twice what it costs them. However if you don't want to go through the hassle, here are a couple of popular services from Black Hat World (please note this is not an endorsement)
    Speed Rank 2.0
    Ghost Rank 2.0
    If you want a little longer lasting results, then I would recommend building your own high PR blog network. This may take a bit longer, but it may provide you a little more longevity for your websites.
    Putting It All Together
    So assuming that you have your site up and running, the easiest way would be to start with a link blast. Something like the one I use for my SEO blitz is fine. I would run this package once every 5-7 days until desired results are achieved:
    Link Blast:
    - 50 web 2.0 links (using target keyword)
    - 50 social bookmark links (using variations of target keyword)
    - 200 article directory links (using variations of target keyword and naked url)
    - 100 high PR blog comments (PR1-5) (using generic anchors ie "click here" and "more info" etc and naked url)
    - 250 low pr blog comments (for diversity) (using generic anchors ie "click here" and "more info" etc and naked url)
    - 250 forum profiles (Domain PRs from 1-6) (using generic anchors ie "click here" and "more info" etc and naked url)
    Also at the start we want to get some high PR blog network or SAPE links up and running. If you are using SAPE I would recommend grabbing 50-100 PR3 and above links (you will have to tweak this up or down depending on competition of keyword). If you are using your own private network, a good rule of thumb to start would be roughly 20 PR3+ links. Generally if you have your own private blog network these links should be contextual and higher quality, thus you won't need as many links as if you were only using SAPE links. Get these juice links up and running ASAP as soon as all the site content is up.
    Typically you should see the site ranking in about a week after you get the links up. From there add link blasts as well as a few more high PR links here and there until the desired result is achieved. Once you get the rankings you want, at this point I just leave it and "ride the wave". Remember we only want to put up as many spammy/shady links as necessary, we don't want to "over-flag" ourselves.
    From this point typically your rankings should stick pretty well. If they do slip, a link blast every now and then should get you back up. Hopefully you can bank off the site for a couple of months or so. Eventually when the site does get hit, simply download the content and take the domain offline and start over.
    So that's pretty much the strategy for churn and burn sites that I have been using. If you haven't already start building these I would highly encourage you to do so and experiment with the "darker side" of SEO. Good luck.

    Source:http://seotoptricks.com/seo-methodchurn-burn/
     
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    Last edited: Oct 23, 2013
  10. srinu0812

    srinu0812 Supreme Member

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  11. Flex1

    Flex1 Regular Member Premium Member

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    LOL, I can't stop laughing after I heard this!
     
  12. PandaDomo

    PandaDomo Senior Member

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    It's just simply ranking your site very quickly although the rankings will only be very brief. However, for that brief period of time where you have excellent SERPs is where the money comes in before your site eventually dies.

    There's a lot of different methods to employing this strategy, but most commonly so far from what I've heard of is 301 re-directs and spamming those domains and then rinse and repeat.
     
  13. john1444

    john1444 Elite Member

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    I wonder, why would people create a site and waste resources on site they know will die after the next update.
     
  14. Bruut

    Bruut Regular Member

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    Because it makes them money? why else? lol
     
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  15. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Well they could just leave their website hanging around on page three making nothing. You will notice most competitive niches where the big money is, most the sites on page 1 tend to be churn and burns these days.
     
  16. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    I think the idea is you don't implement this method unless it's a very rewarding niche where you know you can make a good ROI in a few weeks of ranking.

    After which if the site gets dropped by google because you went hard and fast, it doesn't matter, you can burn it and repeat.
     
  17. Wealthy Wisdom

    Wealthy Wisdom Power Member

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    I've been focusing on a niche that gets about 15,000 monthly searches, first result is definitely a churn and burn as the site is only 10 days old and has 3.8k backlinks too it. I would love to get on this niche as I can tell it will bring a good ROI.

    Does anybody want to help a brotha out and point me in the right direction on which sellers provide this type of service? a "churn and burn" service if you may... Lol but i'm guessing it would take more than one service though ?

    I just hear a lot of talk about how deceptive services can be, so just wanted to ask if anybody in this thread has implemented this method by using services from the BST forum.
     
    Last edited: Oct 24, 2013
  18. john1444

    john1444 Elite Member

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    Many never made enough money to cover their startup capital, overhead expense before their site was tanked.

    Why should i build a site that only gives me money for 3 months and after that there goes my effort.

    For once, think like a real business man with long term plan. There are tons of ways to get traffic other than SEO and still
    make a hell of money off it.

    If you are taking about the most competitive niche having more churn and burn site these days then you
    are making me believe you haven't use Google for the past 24months.

    I would have agreed if you say less competitive niche but tough competition is a big no WAY because the first page is all clustered
    with authority sites that your black hat can't beat.

    More people need to wake up to the realization that SEO isn't hit and run anymore....

    I suggest you both move to the white hat section of this forum and have a long term goal/ambition.
     
    Last edited: Oct 24, 2013
  19. sayan162

    sayan162 Registered Member

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    thanks a lot for posting my blog [seotoptricks] that may help to newbie....
     
  20. MadStacks

    MadStacks BANNED BANNED

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    It is a strategy where you do anything you can to rank and bank before being slapped with penalties for spamming.