What is the cheapest ppc network for quality traffic?

In my experience, some of the cheapest PPC networks that actually convert tend to be Microsoft (Bing) Ads and Reddit Ads. Microsoft often has lower CPCs than Google with decent intent traffic, and Reddit can be affordable if you target specific communities well. They’re not miracle networks, but for tight budgets they’ve given me measurable conversions without spending as much as on bigger platforms.
 
Traffic cost change, but cheap ones people use are PopAds, PropellerAds and RevContent for quality traffic.
 
I've had some success with PropellerAds and ExoClick, as they offer affordable PPC options with decent quality traffic. However, I've found that targeting is key to getting conversions, so it's essential to dial in your targeting options to avoid bot traffic. Has anyone here had experience with RevContent or Taboola, and if so, what niches have you found to be most successful with these platforms? I'm considering testing them out, but I'd love to hear about others' experiences first. Additionally, what are some strategies for optimizing targeting on these cheaper PPC networks to maximize conversions?
 
Cheap ppc usually comes from tier2 pop or native sources, traffic cheap but quality depends on offer and geo, test small till you find good ROI.
 
hey personally i think it depends on the niche and i would test a few networks with a small budget and focus on conversion quality but not just cheap clicks.
 
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