1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

What is the best wordpress permalink structure?

Discussion in 'White Hat SEO' started by hmeister, Nov 9, 2009.

  1. hmeister

    hmeister BANNED BANNED

    Joined:
    Jul 29, 2009
    Messages:
    342
    Likes Received:
    195
    I have mine set to /%postname%.html as this was something I read about ages ago, can't remember where but it was from a 'guru' or similar.

    I get ranked on the 1st page in Google for about half of my targeted posts and keywords but I am wondering if my posts would perform better with a different structure?
     
  2. ForeverNever

    ForeverNever Power Member

    Joined:
    Sep 17, 2008
    Messages:
    727
    Likes Received:
    365
    I think it is %category%/%postname%
     
  3. oldenstylehats

    oldenstylehats Elite Member Premium Member

    Joined:
    Apr 10, 2008
    Messages:
    1,893
    Likes Received:
    1,196
    I'm a big fan of just /%postname% myself for aesthetic reasons, but I think that as long as you have non-date elements and your URLs are keyword rich, you're probably fine.
     
  4. seosutra

    seosutra Regular Member

    Joined:
    Oct 13, 2009
    Messages:
    211
    Likes Received:
    94
    Occupation:
    Variant
    Location:
    Outside the TCP I/Protocol ( Pun Intended)
    I use /%postname%.html --- BUt %category%/%postname% also sounds good with possibility of more rich keywords in the URL
     
  5. hmeister

    hmeister BANNED BANNED

    Joined:
    Jul 29, 2009
    Messages:
    342
    Likes Received:
    195
    Thanks everyone. I think I will give %category%/%postname% a go but I only came across this structure on BHW today, completely new to me.

    Just wondering what the .html part does for my posts, if anything?
     
  6. sidddd

    sidddd Power Member

    Joined:
    May 15, 2008
    Messages:
    749
    Likes Received:
    460
    Almost every wp site uses .html.. also that html has seo benefits :) Go with %category%/%postname%
     
  7. steveJD

    steveJD Junior Member

    Joined:
    Nov 29, 2008
    Messages:
    146
    Likes Received:
    142
    I now use /%postname%/ and dropped using %category% as I have in the past needed to move the category around and having the category in the url for me is a little restricting.
     
  8. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

    Joined:
    Sep 24, 2008
    Messages:
    3,816
    Likes Received:
    13,924
    I use /%postname%.html and find that's the best way to rank for long-tails, a lot of my higher PR competition uses a poor link structure so I get the traffic instead :)
     
  9. pavan

    pavan Elite Member

    Joined:
    Mar 30, 2008
    Messages:
    1,603
    Likes Received:
    432
    %category%/%postname%.html is best
     
  10. oldenstylehats

    oldenstylehats Elite Member Premium Member

    Joined:
    Apr 10, 2008
    Messages:
    1,893
    Likes Received:
    1,196
    Is there any reason why you guys are convinced that the .html file extension helps? I took a quick look at the top 10 for a few competitive keywords and I'm not seeing any with a .html extension.
     
  11. gitnpaid

    gitnpaid Newbie

    Joined:
    Sep 29, 2009
    Messages:
    10
    Likes Received:
    0
    i agree, i just use /%postname% and it has been fine, why do you need to add the .html?
     
  12. mgs

    mgs Regular Member

    Joined:
    Apr 7, 2007
    Messages:
    219
    Likes Received:
    170
    Occupation:
    Professional Web Developer, Internet Marketing, SE
    Location:
    Land of Dreams
    The /%category/%postname%/ is more keywords rich

    .html or .php does not make any difference, Ok give this a read guys and make sure you check the video, featuring Matt Cutts from google :
    Code:
    http://tomuse.com/optimal-wp-url-organize-structure-seo/
    Around 20 min he will talk about permalink structure .
     
    Last edited: Nov 9, 2009
  13. hmeister

    hmeister BANNED BANNED

    Joined:
    Jul 29, 2009
    Messages:
    342
    Likes Received:
    195
    I'm now convinced after reading the comments and seeing Matt Cutt's video that the .html extension doesn't add anything.

    I've changed two of my newer sites to /%category/%postname%/ and then I will compare their performance to my more established sites which just use the /%postname%/ extension and I will see how they compare (they are alll in the same niche)
     
  14. sirtaxster

    sirtaxster Newbie

    Joined:
    Oct 11, 2009
    Messages:
    46
    Likes Received:
    4
    I use /%postname%.html --- BUt %category%/%postname% also sounds good with possibility of more rich keywords in the URL
     
  15. LV John

    LV John Registered Member

    Joined:
    May 15, 2007
    Messages:
    52
    Likes Received:
    204
    Occupation:
    head janitor
    Location:
    lost wages
    It really depends on what you're trying to accomplish...

    If you want a keyword rich site and you're aiming for natural search engine traffic then use: %category%/%postname% format where %category% = your main keyword and %postname% = secondary keyword

    ie: make-money/how-i-make-$x-per-month or forex/forex-trading-secrets

    get the idea?

    If your doing other forms of traffic (web 2.0) then just using %postname% will work great.

    If your serious about wordpress seo, I found this to be a very good startng point:

    Code:
    http://yoast.com/articles/wordpress-seo/
    Cheers

    ps: For the record - I use both formats
     
    • Thanks Thanks x 3
  16. famtaro

    famtaro Registered Member

    Joined:
    Nov 8, 2009
    Messages:
    79
    Likes Received:
    10
    ok bro
    please make some riset from your another site to use
    different setting

    and share here what will be happend :)
     
  17. jagreen78

    jagreen78 Regular Member

    Joined:
    Sep 28, 2009
    Messages:
    498
    Likes Received:
    115
    Location:
    Houston
    This is the best to use...reason: give your blog title descriptive long tail keywords and then let word press create links

    Big G loves this
     
  18. striding cloud

    striding cloud Junior Member

    Joined:
    Jul 14, 2009
    Messages:
    165
    Likes Received:
    950
    Occupation:
    civil Engineer
    Location:
    Old Town, Metro Point
    I go for /%category/%postname%/
     
  19. hmeister

    hmeister BANNED BANNED

    Joined:
    Jul 29, 2009
    Messages:
    342
    Likes Received:
    195
    Quick update...launched a brand new site on Thursday morning and G has listed all 5 pages already.
    I am trying the new /%category/%postname%/ permalink structure for the first time and combining it with Headspace instead of All in one SEO and I've also noticed that for the first time ever, G has listed 2 of my categories and they haven't even got any posts in them!
    I am very, very impressed.
     
  20. topsytips

    topsytips Regular Member

    Joined:
    Aug 11, 2008
    Messages:
    334
    Likes Received:
    234
    Occupation:
    Self Employed
    Location:
    UK
    I use /%postname%/ cos there's a limit to the number of characters that Google will pick up...think it may be 65 (??).

    Hence, if you constantly have the category in there and are using long tailed keywords then these may get truncated and you lose the effect.