I was just thinking what's the different between mass emailing non-targeted traffic (spam) and TV commercial. Why TV commercial not considered spam. I never opt-in for the TV commercial, there is no spam button to report it and everybody think it's perfectly legit. By definition, TV commercial is total spam. On the other hand, recently I saw a CPA offer with $1000 costco gift card on facebook. It's immediately considered scam on multiple websites, blogs. Why is it considered scam? There a bank credit card campaign offering free ipod upon approval, etc. Is the bank scamming people?