1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

What is RPM?

Discussion in 'Mobile Marketing' started by webinaz, Feb 27, 2016.

Tags:
  1. webinaz

    webinaz Jr. VIP Jr. VIP

    Joined:
    Mar 16, 2012
    Messages:
    763
    Likes Received:
    80
    Occupation:
    CTO, SEO Engineer
    Location:
    Heaven
    RPM stands for Revenue per thousand impressions (RPM). This is ASO terminology. ASO means Apps Store Optimization.
    RPM or Revenue per thousand impressions is used to show the estimated earnings which you will be liable to be earn on each 1000 impressions you receive from your App users. This is one of the best ways, explained by the Google to estimate your Apps Earning.
    What RPM Represents?

    Revenue per thousand impressions or RPM is used to watch or calculate the actual earnings of your apps. But, it is helpful just for taking estimation by just having a view of pages, impressions or queries you receive on the apps.
    What is Formula to Calculate the Estimated Earnings of Apps?

    Formula:
    RPM = (Estimated earnings / Number of page views) * 1000
    For example:

    • If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($15 / 25) * 1000, or $600.00.
    • If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($200 / 2500) * 1000, or $8.00.
    Valentine App?s Case Study:

    Valentine App is ASO and Made word of mouth by the Outsourcingbee. This app is very much entertaining and made with great Income We have tested this formula and seen a positive change in the behavior of the users. The alluring thing which attracted the Media Agency was, rising page views and simultaneously its popularity. Some of Snap shots of the app we optimized.
    (PLACE APPS SNAP SHOT) Some of its internal screenshots too (If possible) just to Boost the traffic and make it more generic in results.

    Conclusion:

    RPM or Revenue per thousand impressions is estimated way to calculate or assumed the accrued Revenue from the ad impressions from the App. It has One Simple Formula Given by the Google so as that Apps owner may benefit from this Best Formula.
     
    • Thanks Thanks x 1
  2. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

    Joined:
    Nov 10, 2012
    Messages:
    11,462
    Likes Received:
    32,385
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
    So this thread was just self promotion?

    [​IMG]

    [​IMG]

    Do people really not know what RPM signifies?
     
    • Thanks Thanks x 5
  3. Thefisherman

    Thefisherman Newbie

    Joined:
    Mar 25, 2011
    Messages:
    35
    Likes Received:
    6
    Gender:
    Male
    ...I thought it was: revs per minute:cool:
     
  4. 93chandu

    93chandu Power Member

    Joined:
    Apr 4, 2010
    Messages:
    707
    Likes Received:
    319
    Haha OP got busted!! :D
     
  5. MuayThai

    MuayThai Jr. VIP Jr. VIP

    Joined:
    Aug 25, 2015
    Messages:
    565
    Likes Received:
    173
    What is RPM? It is Red Hat Packet Manager, a file extension for RedHat Linux update. But most of young internet users still believes it is a Real P0rn Movie.
     
  6. qrazy

    qrazy Senior Member

    Joined:
    Mar 19, 2012
    Messages:
    1,115
    Likes Received:
    1,723
    Location:
    Banana Republic
    Now I know what RPM is ==> Real Poor Marketing
     
    • Thanks Thanks x 1
  7. Conor

    Conor Jr. VIP Jr. VIP

    Joined:
    Nov 7, 2012
    Messages:
    3,540
    Likes Received:
    5,858
    Gender:
    Male
    Location:
    South Africa
    Home Page:
    I wonder if there's anything in the forum rules about posting spun crap for mysterious purposes I can't seem to figure out.

    OP must have forgotten to embed his backlinks in the post.
     
  8. SamLewis

    SamLewis Regular Member

    Joined:
    Oct 25, 2012
    Messages:
    221
    Likes Received:
    53
    Maybe RPM = Retarded Post, mmhmm
     
  9. SEMWORLD

    SEMWORLD BANNED BANNED

    Joined:
    Nov 21, 2015
    Messages:
    1,235
    Likes Received:
    218
    Dear, Asif WILSON Khan,
    You got the main point. Guys, Came here for self promotion and he wanted to understand us with a large post. But BHW members are not so fool :)
    At last we got the point.
    OP, Was writing about the RPM but there ''Valentine App's Case Study'' came here unfortunately.
    Just can't consider such illegal self promotion.
     
  10. amoon

    amoon Jr. VIP Jr. VIP

    Joined:
    May 16, 2015
    Messages:
    1,553
    Likes Received:
    814
    Gender:
    Male
    Occupation:
    IM - BHW
    Location:
    Map–Territory
  11. Aty

    Aty Jr. VIP Jr. VIP

    Joined:
    Jan 27, 2011
    Messages:
    5,957
    Likes Received:
    4,068
    Home Page: