RPM stands for Revenue per thousand impressions (RPM). This is ASO terminology. ASO means Apps Store Optimization. RPM or Revenue per thousand impressions is used to show the estimated earnings which you will be liable to be earn on each 1000 impressions you receive from your App users. This is one of the best ways, explained by the Google to estimate your Apps Earning. What RPM Represents? Revenue per thousand impressions or RPM is used to watch or calculate the actual earnings of your apps. But, it is helpful just for taking estimation by just having a view of pages, impressions or queries you receive on the apps. What is Formula to Calculate the Estimated Earnings of Apps? Formula: RPM = (Estimated earnings / Number of page views) * 1000 For example: If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($15 / 25) * 1000, or $600.00. If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($200 / 2500) * 1000, or $8.00. Valentine App?s Case Study: Valentine App is ASO and Made word of mouth by the Outsourcingbee. This app is very much entertaining and made with great Income We have tested this formula and seen a positive change in the behavior of the users. The alluring thing which attracted the Media Agency was, rising page views and simultaneously its popularity. Some of Snap shots of the app we optimized. (PLACE APPS SNAP SHOT) Some of its internal screenshots too (If possible) just to Boost the traffic and make it more generic in results. Conclusion: RPM or Revenue per thousand impressions is estimated way to calculate or assumed the accrued Revenue from the ad impressions from the App. It has One Simple Formula Given by the Google so as that Apps owner may benefit from this Best Formula.