Hi,
Basically , Mobile SEO is the process of optimisation of websites for search engines with the flawless working for mobile.
Nowadays, it is the practice that nearly every webmaster or SEO experts are taking care of as seeing the popularity of portable devices.
And importance of Mobile SEO can be understood by the fact that more than 50% of internet users are using portable devices like mobile , tablets for surfing or viewing any content on the internet.
And seeing this trend google also launches a mobile-friendly update that is known as “ Mobilegeddon“. Also Google Recommends that your Website Should be Amp(Accelerated Mobile Pages). AMP Checks that whether your website is working good in mobile devices i.e. if it is accelerated for mobile devices or not.
There are three different Configuration on which the mobile websites are being ranked. For Mobile SEO you have to follow at least one of the three configurations listed below :-
1.Responsive web Designing
2.Dynamic serving
3.Separate URL
1.Responsive web Designing:-
It is the first and main thing that google recommends itself for a mobile friendly website. Using this design , you don’t need to change the code across different devices. You just have to use a simple meta name="viewport" tag in your site and browser will identify how to adjust your content according to the device and display setting will be adjusted according to the user device.
There are several benefits of using responsive web designing. Some of them are-
a.) Easy to share content with single URL.
b.) No extra time and effort needed for optimization of mobile pages.
c.) Googlebot will use less resources and make crawling more efficient.
2.Dynamic Serving :-
Dynamic Serving is a technique where server will responds with different
HTML and CSS pages for the same URL depending upon that from which device the URL has been called. The dynamic serving is implemented by using varyHTTP header.
3. Separate URL
Separate URL is the phenomenon of having different URLs for the same page that is displayed in mobile and desktop. As it will have different URL desktop and different URL for mobile.
Hope this will help you in understanding about Mobile SEO.