Discussion in 'Link Building' started by hirephp, Apr 18, 2012.
What is internal link optimization process and how it can help in SEO?
According to me in internal link optimization process you need to interlink the webpages of a website. For example if you have a keyword "k1" on your home page then you can link this keyword to page which is targeting "k1" keyword ( or which has information about "k1" ). You can repeat this process for different pages of your site.
This interlinking helps in easy navigation to the user and also helps in internal passing of the link juice (which in turn can help in increasing the PR)
Basically search engines improve their ranking algorithms, content must be as targeted as possible to achieve a position in the coveted top 10. Internal links in your website require anchor text with high relevancy to the page each link points to.
Example, if you have a page about any keyword, giving a link pointing to that page the anchor text "keyword" would be confusing for both users and search engine bots. Make sure your internal links contain targeted keywords
By targeting important keywords using anchor text, you are maximizing your gain from internal linking. The ideal way to correctly link within your site is to link more within your site. Performing this makes it more intricate and effective in terms of linking. It also makes sure your link power is regulated along your site so one page can?t be too much more powerful than another and that if one page becomes more powerful so does the entire website.
Google mentioned about over use of keyword rich anchor texts in internal link after this update, so dont use keyword in every link. Mix it up, have 'click here' 'here' 'title of the page' 'url of the page' etc, links too.
If you're using wordpress, I suggest using the "SEO Smartlinks" plugin. It automatically in-links from your content to your other pages based on what keywords appear in articles. Saves so much time and it does a very good job.
Have you tried SEO Auto Linker? Its based on SEO Smart Links but with extra features to make it even easier.
Internal Linking is the best way to get relevant back links by linking pages within your wInternal links will help your website pages in getting crawled by the search engines easily. And however, they are not very helpful in the seo process while comparing to the backlinks (inboud/incoming links).
Didn't know about this one, going to check it out- thanks.
As far i know its the process to decrease the bounce rate and keep your visitors inside your web network.
just link one page to another page by using the popular keywords of your website and also use the related keywords which people may want to know about.
I'm linking inner pages of minisites once to the homepage using the main KW and a second KW to a KW2 optimized post. Also trying to use general KWs for interlinking these days!
One of the most overlooked aspects of a successful SEO campaign is aligning internal link connectivity with SEO best practices. In countless situations, great effort is expended to optimize page content, title tags, meta data, and external links, but little attention is paid to the site's internal link structure.
While internal links may not count as much as external links (depending on who you ask), they are certainly a very important part of search engine algorithms
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