What is important for ASO now?
- Thread starter aleksej
- Start date
Richard Parker Tech
Registered Member
- Dec 19, 2018
- 50
- 15
Hi buddy, I am using checklist for ASO. It helps to improve your visibility and download.
App Store Optimization Checklist
1. Understand your customer and your competition
• What language do my customers naturally use?
• How would they describe my app?
• What are their top reasons for downloading and using my app?
• What is my competitive advantage?
• What keywords do my competitors target?
• How easily can I compete against these apps on the same keywords?
2. Choose the right app name
Titles are typically truncated after the 23rd character (including spaces) in the App Store and the 30th character in Google Play.
App titles for installed apps in a device’s navigation menu or home screen are truncated after 11 and 14 characters, respectively.
3. Maximize your keywords
The App Store
The App Store has a 100-character keyword field. It exclusively uses title and whatever keywords or keyword phrases you include in these 100 characters to determine which search strings your app will show up for.
Google Play Store
Google does away with the specified tags and scans your app’s description to extract relevant keywords. In this scenario, you’re given 4,000 characters to describe it in natural, customer-facing language. the ranking algorithms take both keywords and conversion metrics into account.
4. Create a compelling description
your app’s description should be targeted toward your customer base, rather than a search engine index. Your description should be viewed as a call-to-action for potential customers.
5. Stand out with a unique icon
6. Include screenshots and videos
• Screenshots in your description may not have a direct effect on search rankings, but they do drive downloads.
• you can upload up to five screenshots for an iOS app and up to eight for an Android app
7. Update frequently
8. Update the app description and the “What’s New” field
9. Maintain a large volume of five-star reviews
10.
Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.
App Store Optimization Checklist
1. Understand your customer and your competition
• What language do my customers naturally use?
• How would they describe my app?
• What are their top reasons for downloading and using my app?
• What is my competitive advantage?
• What keywords do my competitors target?
• How easily can I compete against these apps on the same keywords?
2. Choose the right app name
Titles are typically truncated after the 23rd character (including spaces) in the App Store and the 30th character in Google Play.
App titles for installed apps in a device’s navigation menu or home screen are truncated after 11 and 14 characters, respectively.
3. Maximize your keywords
The App Store
The App Store has a 100-character keyword field. It exclusively uses title and whatever keywords or keyword phrases you include in these 100 characters to determine which search strings your app will show up for.
Google Play Store
Google does away with the specified tags and scans your app’s description to extract relevant keywords. In this scenario, you’re given 4,000 characters to describe it in natural, customer-facing language. the ranking algorithms take both keywords and conversion metrics into account.
4. Create a compelling description
your app’s description should be targeted toward your customer base, rather than a search engine index. Your description should be viewed as a call-to-action for potential customers.
5. Stand out with a unique icon
6. Include screenshots and videos
• Screenshots in your description may not have a direct effect on search rankings, but they do drive downloads.
• you can upload up to five screenshots for an iOS app and up to eight for an Android app
7. Update frequently
8. Update the app description and the “What’s New” field
9. Maintain a large volume of five-star reviews
10.
Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.