PPC (Pay Per Click) a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.
As the previous commentators said, Adsense is a subset of PPC.
Basically, it is the syndication program that uses a monetization technique helping your site generate extra money. People who use AdSense program are called publishers and in this case Google pays to them for clicks.
You should also understand the difference between AdWords and AdSense.
AdWords are the ads and those who use Google AdWords program are called advertisers. In this case you pay to Google AdWords for bringing your site clicks and traffic.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.