Discussion in 'Local SEO' started by saketbhai, Feb 16, 2017.
Can you tell me, What is Cross Linking?
"Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them."
Cross Linking is the art of creating links within a website. In a very traditional layout you might have a home page and then to other pages (page A and page B). The home page would contain links to both.
Cross Linking would then be where you create links from, for example:
Page A to Page B
Page B to Page A
Page A to the home page
Page B to the home page
Note you should only create such links if they are relevant and useful as to do so for the sake of it can lead to penalties from search engines because they think you are scamming.
So in an ideal situation you might want to achieve the following for maximum effect, where page A is about "Keyword X":
On the home page the link to Page A should contain the text "Keyword X".
on Page B there is a paragraph about Keyword X with a link to Page A that contains the text "Keyword X"
Page A has the URL keywordx.html
Page A is optimised for "Keyword X"
This is a good set of indicators to search engines that Page A is indeed about "Keyword X" and might be worth ranking in the search results when a person searches "Keyword X".
Note the use of the words "might be worth ranking". There are many other factors the search engines take into account.
Are you saying that cross linking is more or less the same as back linking?
Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built.
it means linking between two or more pages from a > b > c > b >a like that.
Separate names with a comma.