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what is conversion rate?

Discussion in 'Adwords' started by bluehazard, May 19, 2015.

  1. bluehazard

    bluehazard BANNED BANNED

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    i'm new to adwords and can't understand what could be conversion rate? can someone give me any information about that? i can't find any threads about that .
     
  2. jo080711

    jo080711 Regular Member

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  3. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    A conversion is basically when a person performs a desired action (sign a contract, sign-up on a mailing list, etcetera), so a conversion rate is how many people performed that action divided by how many people clicked on your ad. Adwords has the definitions on their help pages as well.
     
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    Last edited: May 19, 2015
  4. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Well said, appreciated ! :)
     
  5. bluehazard

    bluehazard BANNED BANNED

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    Thanks for answers
     
  6. Gwenn

    Gwenn Registered Member

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    The percentage of number of leads/sales got from the number of number of clicks. Conversion rate is very much essential for any campaign. If it is too low, then analyse your campaign thoroughly and do the needful changes accordingly in the Keyword, Adgroups, landing page. Each should be very relevant.
     
  7. IMpossible

    IMpossible Supreme Member

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    The higher your conversion rate, the better your earnings :D