What is best way to maximize the CTR from a content site?

florflor

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I am keen to know what others are doing. It's all well and good getting 300 hits a day to a multi-page site but if only 5 click through to your CB site then it's worthless.

Here's some things I have tried over the years:

  • big prominent header with ecover and a little review text and even some stars. got good click throughs
  • fake Adsense like text ads within the text. This got some OK CTRs, probably comparable to Adsense
  • 468x80 and skyscraper banners. In-line square banners. Lowest CTR of all my methods. People are blind to this shit.
  • Call to action and link under every post. Works well but I can't help but think that Google don't like this. Is it too "spammy"?
  • Rotating ebook covers in the sidebar. This actually worked pretty well and made a lot of sales this way.
  • prominent link to a review page reviewing 3 CB products. Worked OK but nothing spectacular.

All-in-all, the header short review and the rotating ecovers in the sidebar worked best but still not amazing.

Please share your tips folks. I really want to up the CTR of my sites and we can all help each other. Even with what I have learned I would still like to improve it much more.
 
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